Senior Product Marketing Manager – Payroll Product

Deel

Senior Product Marketing Manager overseeing go-to-market strategy for Deel's HR business vertical. Collaborate with cross-functional teams to drive product marketing initiatives and support launches.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as a key partner between marketing, product management, sales, and other departments to support alignment and effective communication. Collaborate closely with stakeholders to enable product success.
Develop and execute go-to-market plans for new product launches, feature enhancements, and market expansions, ensuring alignment with business objectives and market needs.
Conduct market and customer research to understand user needs, competitive dynamics, and industry trends. Translate insights into actionable positioning and messaging recommendations.
Create clear and compelling messaging and positioning for target audiences. Ensure customer-facing materials (e.g., website content, sales collateral, presentations) accurately reflect the product’s value proposition.
Support and lead components of product launches, partnering with cross-functional teams (e.g., product management, sales, customer success) to ensure strong execution and market impact.
Develop sales enablement tools, training materials, and content to help sales teams effectively communicate product value. Deliver training sessions and ongoing enablement support.
Partner with the Customer Marketing team to leverage customer insights and feedback to improve product marketing strategies and strengthen customer advocacy.
Track and analyze key performance indicators (KPIs) and performance metrics for product marketing initiatives. Provide regular updates and recommendations to optimize results.
Contribute to Deel’s presence at industry events, webinars, and marketing programs. Support thought leadership initiatives, including blogs, case studies, and presentations.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
7+ years of experience in product marketing, preferably in B2B, SaaS, or technology environments.
Strong strategic, analytical, and problem-solving skills.
Excellent written and verbal communication abilities.
Proven ability to manage multiple projects and collaborate effectively with cross-functional teams.
Solid understanding of market research, customer insights, and data analysis.
Experience working closely with product management and supporting the product lifecycle.
Ability to perform effectively in a fast-paced, high-growth environment.
Demonstrated ability to influence stakeholders and contribute to team development.
Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).

Benefits

Comp & perks

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket researchdata analysisgo-to-market strategysales enablementcompetitive analysispositioningmessagingKPI trackingcustomer insights

Soft Skills

strategic thinkinganalytical skillsproblem-solvingwritten communicationverbal communicationproject managementcollaborationinfluencingteam developmentadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA or advanced degree