Senior Paid Marketing Manager, Sponsorships

Deel

Senior Manager of Paid Marketing at Deel focusing on demand generation and sponsorship management. Collaborating with local marketing and communications leaders to drive growth.

Posted 4/16/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Tech Stack

Tools & technologies

Flux

About the role

Key responsibilities & impact

Manage demand generation and sponsorship efforts with publishers outside paid social and search channels. This includes, but is not limited to, newsletters, advertorials, podcasts, out-of-home (OOH) display, connected TV (CTV), and more.
Continuously scout for new ad placements, publishers, and categories to introduce Deel, test opportunities, and iterate.
Manage campaign budgets, analyze past programs, and produce reports on key performance indicators (KPIs).
Track reporting for all media buys and proactively communicate with regional teams and other cross-functional leaders to ensure visibility across programs.
Establish repeatable processes, templates, and best practices for campaign management, growth, and reporting. Serve as the subject-matter expert on operational excellence and sponsorship opportunities at Deel.
Collaborate with local marketing leads and communications managers to identify key trends and relevant local sites for partnerships, complementing global partners.
Keep the paid advertising team, the broader growth team, and other regional managers informed of the latest trends and performance reports to surface new ideas that drive growth.

Requirements

What you’ll need

5+ years of experience in a similar sponsorship management role with publishers (B2B/SaaS experience preferred).
Strong knowledge and command of different buying models (reach, CPM, CPL, CPC, etc.), performance objectives (CPSQO, ROAS, etc.), and publisher demand-generation operations.
Demonstrated agility, flexibility, and autonomy in managing projects end-to-end, from concept to execution, with multiple stakeholders.
Creative and analytical mindset capable of testing, implementing, and measuring outcomes while regularly proposing new ideas.
Data-driven approach; comfortable building dashboards and using modern analytics tools to monitor performance. Experience using AI tools (such as Claude, Lovable, Gemini) to automate and accelerate manual tasks and analysis.
Strong aptitude for networking and collaborating with internal and external teams to improve processes and communication flows.
Self-motivated, comfortable in a fast-paced environment, and adaptable to changing organizational structures.
Proficiency in English, both written and spoken.

Benefits

Comp & perks

Stock grant opportunities dependent on your role, employment status, and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sponsorship managementdemand generationcampaign managementbudget managementperformance analysisKPI reportingbuying modelsanalytics toolsAI toolsB2B/SaaS experience

Soft Skills

agilityflexibilityautonomycreativityanalytical mindsetdata-driven approachnetworkingcollaborationself-motivationadaptability