Deel

Field Marketing Manager, DACH & Benelux

Deel

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Own the strategy and end-to-end execution of Deel's DACH & Benelux field marketing portfolio, including regional trade shows, industry conferences, executive dinners, sales acceleration events, and webinars.
  • Approach every event and webinar as a fully integrated campaign, defining target audiences, coordinating pre-event demand generation, managing onsite or live execution, and driving structured post-event follow-up and nurture.
  • Develop localised messaging and assets in collaboration with regional lead, product marketing, content, and creative teams, ensuring regional relevance and brand consistency
  • Partner with SDR and Sales leadership to maximise lead conversion and ensure tight alignment between event activity and pipeline outcomes
  • Manage all operational aspects of the program: vendor relationships, budget tracking, logistics, and onsite delivery
  • Align with the Partner Events Manager on co-marketing activations and partner-sponsored events
  • Define and own KPIs for all regional programs, with a focus on pipeline contribution, engagement quality, and ROI
  • Use performance data and sales feedback to continuously refine the regional event and webinar strategy, format selection, and campaign approach

Requirements

  • 4+ years of experience in field marketing, with deep expertise in event and webinar management within a B2B SaaS or enterprise technology environment
  • Demonstrated ability to run events and webinars as integrated marketing campaigns — not just logistics, but full-funnel programs with measurable impact
  • Strong understanding of demand generation principles and how field marketing activity connects to pipeline and revenue
  • Analytical mindset: comfortable defining success metrics, building reports, and translating data into strategic recommendations
  • Proven ability to work cross-functionally and influence stakeholders across Sales, SDR, Partnerships, and global Marketing teams
  • Excellent project management skills, with the ability to manage multiple programs simultaneously in a fast-paced environment
  • Proficiency in Salesforce, HubSpot, Looker, and Swoogo preferred
  • Fluent in Dutch, professional English
  • Willingness to travel across the region for event execution (30–40%)
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingevent managementwebinar managementdemand generationdata analysisproject managementpipeline contributionROI measurement
Soft Skills
cross-functional collaborationinfluencing stakeholdersanalytical mindsetcommunicationorganizational skills