Senior Demand Generation Marketing Manager
Newsela
Principal Demand Generation Manager
Deel
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Set quarterly campaign strategy across Deel’s product lines and buyer segments.
- Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets.
- Build forecasts for campaign performance, including expected ROI and conversion benchmarks.
- Partner with Sales leadership to align on follow-up plays and SDR/AE enablement strategy.
- Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets.
- Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager.
- Define the experimentation roadmap — spanning messaging, CTAs, and sales plays — and guide test design and learnings across campaigns.
- Provide strategic guidance and assets for regional localization and execution consistency.
- Own reporting for campaign funnel performance (SRLs → SQOs → pipeline).
- Track and improve efficiency metrics (cost per SQO, pipeline ROI).
- Build dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership.
- Lead post-campaign retros, synthesize insights, and publish playbooks for repeatability.
Requirements
- 8+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech.
- Proven track record of building campaigns that deliver pipeline and revenue at scale.
- Advanced ability to forecast, analyze, and optimize funnel performance (MQL → SRL → SQO → pipeline $).
- Experience collaborating with senior Sales, Marketing, and Product leaders.
- Executive presence and communication skills; able to present insights and recommendations at leadership level.
- Operates as a senior IC: autonomous, accountable, and highly data-driven.
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign strategymulti-channel campaign plansforecastingcampaign performance analysisoptimizationreportingdashboard creationdata analysispipeline managementB2B demand generation
Soft skills
strategic guidancecollaborationcommunicationexecutive presenceautonomyaccountabilitydata-driven decision makingleadershipinsight synthesispresentation skills
