Support the sales, receipt, margin, and style-color count targets seasonally for HOKA’s DTC channels.
Develop and execute the merchandise strategy for HOKA’s DTC channels.
Work with the Senior Manager of NA DTC Merchandising on future product needs via the Commercial Input process.
Collaborate with Wholesale Merchandising category team to provide a cohesive marketplace perspective.
Work closely with DTC Planning to measure actuals against plans and adjust as necessary.
Develop and execute presentations during key milestone meetings.
Partner with Planning, E-commerce, Retail, and Marketing teams to ensure pre-season forecasts reflect product initiatives and brand strategy.
Support growth initiatives across category, price architecture, and gender classification.
Execute the DTC specific GTM calendar, ensuring key deliverables are met seasonally.
Travel to key local markets to establish relationships with Retail field teams and stay in touch with trends and consumers.
Drive a deep understanding of the existing DTC customer and new consumers.
Exemplify the highest standards for collaboration and teamwork within HOKA and across Deckers.
Willing and able to travel 10-15% annually.
Requirements
At least 5 years of Merchandising, Buying, or related experience in a Footwear & Apparel brand.
DTC-specific Merchandising and Planning experience in retail and e-commerce.
Lifestyle experience preferred.
Cross-functional experience with the ability to build a collaborative, supportive operating environment.
Proficient in Excel data analytics and retail math.
Strong planning, inventory management, and analytical skills.
Proven ability to draw insights from data and present effectively to a variety of audiences.
Highly organized with attention to detail.
Self-motivated and confident with decision making.
Proactive, solution-oriented mindset.
Able to build processes and best practices.
Able to build relationships through effective collaboration.
Willing and able to travel 10-15% annually.
Must reside in one of the approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - generous discounts to community-based programs and a variety of cool extras.
Growth and Development - extensive opportunities and support for personal and professional development.
Health and Wellness - comprehensive health and wellness programs and offerings.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
MerchandisingBuyingDTC-specific MerchandisingPlanningExcel data analyticsRetail mathInventory managementAnalytical skillsData insights presentationProcess building
Soft skills
CollaborationTeamworkOrganizational skillsAttention to detailSelf-motivatedDecision makingProactive mindsetSolution-orientedRelationship buildingSupportive operating environment