Senior Director, Wholesale Marketing

Deckers Brands

Leads wholesale marketing strategy, team development, and category growth for HOKA. Oversees marketing plans and drives measurable brand impact in North America.

Posted 5/12/2026full-timeRemote • California, New York, Oregon • 🇺🇸 United StatesSenior💰 $185,600 - $250,500 per yearWebsite

About the role

Key responsibilities & impact

The Sr. Director, Wholesale Marketing leads the strategic direction, team development, and category growth and demand generation for HOKA’s Lifestyle, Sport & Outdoor, and Run Specialty in the wholesale channel across North America.
Oversees WS Marketing leaders and their teams, building a diverse, high-performing organization grounded in authenticity, collaboration, and accountability.
Drives long-term category strategies, sets clear priorities, and aligns wholesale marketing plans to HOKA’s North America 5-Year Strategic Plan.
Uses consumer and marketplace insights to identify opportunities, cultivate innovation, and guide impactful partner activations across a broad ecosystem of wholesale accounts in the U.S. and Canada.
Works closely with Sales, Merchandising, Brand Marketing, Creative, PR, Product, and DTC to ensure channel-relevant storytelling, seamless seasonal execution, and consistent marketplace excellence.
Delivers results through disciplined planning, resource allocation, and strong financial stewardship, ensuring HOKA’s wholesale marketing investments drive measurable commercial and brand impact.
Champions continuous improvement, leads change effectively, and creates an environment where teams feel valued, supported, and inspired.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, management, or related field required.
12+ years of experience in wholesale trade marketing, marketplace marketing, or related fields - preferably footwear/apparel.
Experience overseeing multiple business categories or large-scale marketing programs.
Proven success leading and developing leaders and high-performance teams.
Deep experience in wholesale environments (digital + brick-and-mortar), including account marketing, POP, retail buildouts, and commercial planning.
Strong background in consumer, field, digital, event, and brand marketing.
Demonstrated success influencing senior leadership and steering complex cross-functional initiatives.
Expertise in the running, lifestyle, and/or outdoor industry strongly preferred.
Ability to define and drive vision, strategy, and execution across multiple categories and partners.
Exceptional judgment, strategic thinking, and decision-making in dynamic environments.
Strong organizational skills with the ability to prioritize and manage multiple high-impact initiatives.
Highly effective communicator, able to influence and present to senior leaders and key external partners.
Strong budget management and financial acumen with experience allocating resources across categories.
Skilled in navigating complexity across global matrixed organizations.
Innovative leader with strong operational discipline and ability to build scalable processes.
Adept at resolving complex or ambiguous challenges with a solution-oriented mindset.
Excellent written and verbal communication skills.

Benefits

Comp & perks

Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

wholesale trade marketingmarketplace marketingaccount marketingretail buildoutscommercial planningconsumer marketingdigital marketingevent marketingbrand marketingbudget management

Soft Skills

team developmentstrategic thinkingdecision-makingorganizational skillscommunication skillsinfluencing skillschange managementproblem-solvingcollaborationinnovation

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in management