Senior Manager, Men's Product Marketing
Deckers Brands
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $122,300 - $165,000 per year
Job Level
About the role
- Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
- Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
- Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
- Support the development of the men’s long term marketing strategy
- Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
- Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
- Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
- Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment
Requirements
- Bachelor’s degree required; advanced degree is a plus
- 8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
- Experience or strong interest in men’s fashion, culture, and consumer trends
- Proven experience leading product marketing strategy within a global go-to-market model
- Strong strategic thinking with the ability to execute in a fast-paced, deadline-driven environment
- Clear, confident communication with strong presentation and storytelling skills
- Highly collaborative with the ability to influence across a matrixed organization
- Hands-on, proactive mindset with a willingness to dive into details and take initiative
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingbrand marketingcategory marketingglobal go-to-market strategyproduct positioningproduct storytellingmarketplace trends analysisconsumer insightssell-in tools developmentstrategic thinking
Soft Skills
clear communicationpresentation skillsstorytelling skillscollaborationinfluenceproactive mindsetinitiativeability to executeadaptabilitydetail-oriented
Certifications
Bachelor's degreeadvanced degree