Brand Experience Manager
Deckers Brands
full-time
Posted on:
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Report to Head of PR and oversee strategy, development, and execution of pinnacle brand experiences across the EMEA region
- Create and execute PR, influencer, and community events that resonate with target consumers
- Drive short- and long-term Experience and Events strategy and execution in key EMEA cities
- Build event strategy and develop robust, engaging, culturally nuanced event concepts for target markets and cities
- Collaborate with global stakeholders to review concepts (e.g., Feel House) and reinterpret for EMEA as appropriate
- Collaborate with cross-functional teams including brand, trade, and media to maximize events and bring them to life
- Lead internal communications around events, sharing details with cross-functional teams
- Deliver KPI reports to inform future Brand Experiences strategies and create event recaps summarizing learnings and opportunities
- Own logistics including critical path, event one-sheet, vendor selection and management
- Suggest and onboard partners to amplify the brand story and contribute to guest lists
- Manage event budget, include all event items, and submit invoices
- Share industry best practices and competitor examples monthly and continually research new venues/vendors and experiences-related opportunities
Requirements
- Team player; thrives in a cross-functional collaborative environment
- Ability to thrive in a fast-paced, agile environment
- Excellent communicator
- Creative and passionate about the industry
- Fashion / footwear / lifestyle industry experience (desirable)
- Experience in event strategy and execution
- Experience in 3rd party / agency selection and management
- Highly organized and detail-oriented
- Proficient in Microsoft Word, Excel, and PowerPoint