Brand & Sentiment Analyst
DecisionPoint Corporation
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Measure and analyze brand perception, trust, credibility, and sentiment across MC&FP audiences and channels.
- Monitor sentiment trends across digital platforms, engagement activities, and communication outputs.
- Identify emerging reputation risks, narrative shifts, and sentiment drivers.
- Assess alignment between messaging strategies and audience perception.
- Provide actionable insights to support brand management and messaging refinement.
- Collaborate with communications, stakeholder engagement, and analytics teams to integrate sentiment insights into planning.
- Support development of brand and sentiment analysis reports, summaries, and briefings.
- Track sentiment metrics and qualitative indicators over time to identify trends and inflection points.
- Support dashboards and reporting that visualize brand health and sentiment indicators.
- Ensure analysis methodologies and documentation are consistent and repeatable.
- Support continuous improvement of brand measurement and sentiment analysis approaches.
Requirements
- Bachelor’s degree in Communications, Marketing, Behavioral Science, Sociology, or a related field.
- Minimum of 6 years of experience conducting brand analysis, sentiment analysis, or audience perception research.
- Experience analyzing trust, credibility, and reputation indicators across audiences.
- Experience supporting communications, outreach, or brand management programs.
- Experience supporting federal or public-sector initiatives preferred.
- Experience with brand perception and sentiment analysis methodologies.
- Ability to synthesize qualitative and quantitative indicators into clear insights.
- Proficiency with collaboration platforms, reporting tools, and documentation workflows.
- Strong analytical writing skills for narrative and executive reporting.
Benefits
- None 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
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Hard Skills & Tools
brand analysissentiment analysisaudience perception researchtrust indicatorscredibility indicatorsreputation indicatorsqualitative analysisquantitative analysisreporting methodologiesdata visualization
Soft Skills
analytical writingcollaborationcommunicationsynthesis of insightsactionable insightscontinuous improvementstakeholder engagementnarrative developmentstrategic planningproblem-solving