Platform Research and Trend Analyst
DecisionPoint Corporation
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Support the evaluation, configuration, onboarding, and testing of approved third-party platforms.
- Monitor digital landscape trends, audience migration patterns, adoption curves, and market movement.
- Track new platform features, policy changes, and technical updates affecting MC&FP programs.
- Identify content consumption shifts and recommend strategies to improve reach and engagement.
- Conduct platform risk assessments in coordination with cybersecurity and IT/Cyber stakeholders.
- Develop platform comparison matrices, summaries, and leadership-ready trend briefings.
- Provide insights for campaign planning, stakeholder engagement, and content optimization.
- Support quarterly platform reporting with trend insights, feature summaries, and adoption analysis.
- Collaborate with data, analytics, and outreach teams to integrate platform behavior metrics.
- Maintain research documentation, watchlists, and market intelligence repositories.
Requirements
- Bachelor’s degree in Analytics, Communications, Media Studies, Digital Marketing, or related field
- Minimum 5 years of experience in digital trends research, platform analysis, marketing analytics, or related fields
- Strong familiarity with major social, community, and digital platforms
- Understanding of platform metrics, audience analytics, and behavioral insights
- Strong analytical, research, and trend evaluation skills
- Excellent written and verbal communication skills
Benefits
- Equal Employment Opportunity and Affirmative Action employer
- Will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed pay information
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital trends researchplatform analysismarketing analyticsaudience analyticsbehavioral insightsplatform metricsrisk assessmentscontent optimizationtrend evaluationdata integration
Soft skills
analytical skillsresearch skillscommunication skillscollaborationstakeholder engagement