CRM Manager

Decision Foundry

CRM Manager overseeing North American CRM strategy and execution for a leading Data Analytics & Salesforce consulting firm. Optimizing tech stack and refining processes for user retention and B2B lead generation.

Posted 5/25/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $103,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

North American Strategy & Execution (B2C)
Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Support & Cross-Functional Collaboration (B2B)
B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Global Partnership & Systems
Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
Feedback Loop: Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
Innovation: Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

Requirements

What you’ll need

The Experience: 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment.
Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
Strategic & Tactical: You can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.

Benefits

Comp & perks

Work Model – Hybrid
Employment Type - **Full-time**
Salary - *$85,000 - $103,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, an individual's assigned work location, experience, and expertise. *
- Decision Foundry is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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Hard Skills & Tools

CRMLifecycle MarketingRetention MarketingA/B TestingUser AcquisitionSegmentationCampaign ManagementMulti-channel OrchestrationData AnalysisContent Optimization

Soft Skills

CollaborationAdaptabilityStrategic ThinkingTactical ExecutionCommunicationAdvocacyProblem SolvingTeam PlayerCreativityAttention to Detail