Marketing Lead

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Marketing Lead owning brand, user acquisition, and storytelling at StableWatch. Driving product adoption through strategies and campaigns in stablecoin analytics.

Posted 5/18/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Define and continuously refine StableWatch’s brand positioning and voice in the market
Own the GTM strategy for new features, reports, and research products
Build messaging frameworks that resonate with developers, institutions, and the broader crypto community
Own user acquisition funnels—from awareness to engagement
Launch experiments across email, content, SEO, paid media, partnerships, and community
Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot
Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
Work with research and data teams to publish high-signal dashboards, infographics, and insights
Develop social strategies that grow organic reach, trust, and influence
Work closely with product and design to translate features into compelling benefits
Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)
Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)

Requirements

What you’ll need

Have 4+ years in crypto/web3 marketing or related B2B/B2C SaaS
Love turning technical topics into accessible content for different audiences
Have built or scaled a brand or community from scratch
Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn
Are fluent in performance metrics, growth loops, and SEO
Have strong writing and editorial skills, especially in short-form and visual content
Are self-directed and excited to own marketing end-to-end

Benefits

Comp & perks

Flexible work environment, high ownership, and a mission with real-world impact

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM strategySEOcontent marketingemail marketingdata analysiscopywritingperformance metricscommunity buildinguser acquisitionbranding

Soft Skills

communicationself-directedcreativitycollaborationanalytical thinkingadaptabilitystrategic thinkingeditorial skillsinfluenceproblem-solving