Marketing Lead

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Marketing Lead at TITLES responsible for narrative shaping and go-to-market strategies for artists and creatives. Collaborating across teams to elevate brand messaging and community engagement.

Posted 5/15/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own positioning and messaging for the TITLES platform, tools, and artist models across all touchpoints (website, product, press, community) under a cohesive narrative.
Define who TITLES is for, why now, and the cultural shift it represents.
Develop and lead go-to-market strategies for new features, artist models, collaborations, and seasonal campaigns.
Explore, test, and scale new distribution channels to reach and retain creative communities.
Set creative briefs for campaigns and ensure execution aligns with TITLES’ high aesthetic and brand standards.
Establish shared rituals and workflows across product, engineering, community, and partnerships to align around user needs and market opportunities.
Recruit, manage, and grow a brand and product marketing team as the company scales.

Requirements

What you’ll need

Deep understanding of building products for artists, creatives, and creative communities.
Proven track record identifying and cultivating cultural moments, partnerships, or narratives that elevate internet-native brands.
Strong ability to understand user sentiment using both qualitative insight and data-driven analysis.
Hands-on mindset with a willingness to execute strategies with high quality and attention to detail.
High level of empathy, strong customer-centric thinking, and the ability to anticipate user and market needs.
Comfortable operating in ambiguity and collaborating closely with leadership and cross-functional teams.

Benefits

Comp & perks

Competitive compensation with equity.
Medical, dental, and vision insurance.
Flexible time off.
Equipment and tools needed to succeed.

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

creative thinkinguser sentiment analysiscustomer-centric thinkingattention to detailcollaborationleadershipteam managementstrategic executionadaptabilitycultural awareness