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Decentralized Masters

Growth Marketer

Decentralized Masters

Growth Marketer driving audience engagement for a financial media company. Focused on innovative growth strategies without heavy reliance on paid advertising.

Posted 7/3/2026full-timeRemote • Florida, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
  • Develop and manage an affiliate and ambassador program - turning readers into recruiters
  • Land podcast appearances, media mentions, and guest editorial placements
  • Build relationships with creators, influencers, and community leaders who already own the audience we want
  • Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
  • Develop lead magnets, free resources, and tools that convert strangers into subscribers
  • Identify viral content formats and angles that drive sharing and organic reach
  • Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
  • Write or brief landing page copy that converts organic visitors at a high rate
  • Build an SEO content strategy that generates compounding inbound traffic over time
  • Build and optimize a subscriber referral program (SparkLoop, Beehiiv Boosts, or custom-built)
  • Identify the moments in the subscriber journey where readers are most likely to share
  • Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth
  • Track viral coefficient and engineer improvements to it systematically
  • Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives
  • Develop a presence and contribution strategy in those communities - not spam, genuine value
  • Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools
  • Build relationships with journalists, editors, and media outlets for earned media and press coverage
  • Report weekly on growth metrics, channel performance, and what's next

Requirements

What you’ll need
  • 3+ years of experience in growth, content marketing, or audience development
  • Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
  • Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
  • Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
  • Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
  • Analytical: you know what's working and when to pivot
  • Bonus Points
  • A deep interest in stocks, DeFi, markets, crypto, and finance
  • Experience running or growing a newsletter (any niche)
  • Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
  • Experience with SEO and content-led growth strategies
  • Background in financial media, investing, fintech, or personal finance content
  • Existing relationships with creators, podcasters, or newsletters in the finance or business space
  • Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms

Benefits

Comp & perks
  • Competitive salary + performance-based incentives
  • Company offsites
  • Remote work
  • High ownership, high-impact role

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Growth MarketingContent CreationEmail MarketingCopywritingData Analysis
Soft Skills
Relationship BuildingResourcefulnessAnalytical ThinkingCold OutreachCommunication