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Growth Marketer
Decentralized MastersGrowth Marketer driving audience engagement for a financial media company. Focused on innovative growth strategies without heavy reliance on paid advertising.
About the role
Key responsibilities & impact- Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
- Develop and manage an affiliate and ambassador program - turning readers into recruiters
- Land podcast appearances, media mentions, and guest editorial placements
- Build relationships with creators, influencers, and community leaders who already own the audience we want
- Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
- Develop lead magnets, free resources, and tools that convert strangers into subscribers
- Identify viral content formats and angles that drive sharing and organic reach
- Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
- Write or brief landing page copy that converts organic visitors at a high rate
- Build an SEO content strategy that generates compounding inbound traffic over time
- Build and optimize a subscriber referral program (SparkLoop, Beehiiv Boosts, or custom-built)
- Identify the moments in the subscriber journey where readers are most likely to share
- Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth
- Track viral coefficient and engineer improvements to it systematically
- Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives
- Develop a presence and contribution strategy in those communities - not spam, genuine value
- Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools
- Build relationships with journalists, editors, and media outlets for earned media and press coverage
- Report weekly on growth metrics, channel performance, and what's next
Requirements
What you’ll need- 3+ years of experience in growth, content marketing, or audience development
- Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
- Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
- Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
- Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
- Analytical: you know what's working and when to pivot
- Bonus Points
- A deep interest in stocks, DeFi, markets, crypto, and finance
- Experience running or growing a newsletter (any niche)
- Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
- Experience with SEO and content-led growth strategies
- Background in financial media, investing, fintech, or personal finance content
- Existing relationships with creators, podcasters, or newsletters in the finance or business space
- Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms
Benefits
Comp & perks- Competitive salary + performance-based incentives
- Company offsites
- Remote work
- High ownership, high-impact role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Growth MarketingContent CreationEmail MarketingCopywritingData Analysis
Soft Skills
Relationship BuildingResourcefulnessAnalytical ThinkingCold OutreachCommunication