Growth Marketer

Decentralized Masters

Growth Marketer driving audience engagement for a financial media company. Focused on innovative growth strategies without heavy reliance on paid advertising.

Posted 7/3/2026full-timeRemote • Florida, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience development and growth strategies, with a strong focus on content marketing, partnership building, and community engagement. Proficient in leveraging SEO and referral platforms to drive subscriber acquisition and retention.

Highest-signal resume keywords

Audience DevelopmentContent MarketingSEO StrategyPartnership BuildingReferral Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingContent CreationEmail MarketingCopywritingData Analysis

Soft Skills

Relationship BuildingResourcefulnessAnalytical ThinkingCold OutreachCommunication

Tools & Technologies

SparkLoopBeehiivConvertKitReferralHeroSocial Media Platforms

Industry Keywords

FinanceDeFiCryptoInvestingFinancial Media

About the role

Key responsibilities & impact

Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
Develop and manage an affiliate and ambassador program - turning readers into recruiters
Land podcast appearances, media mentions, and guest editorial placements
Build relationships with creators, influencers, and community leaders who already own the audience we want
Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
Develop lead magnets, free resources, and tools that convert strangers into subscribers
Identify viral content formats and angles that drive sharing and organic reach
Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
Write or brief landing page copy that converts organic visitors at a high rate
Build an SEO content strategy that generates compounding inbound traffic over time
Build and optimize a subscriber referral program (SparkLoop, Beehiiv Boosts, or custom-built)
Identify the moments in the subscriber journey where readers are most likely to share
Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth
Track viral coefficient and engineer improvements to it systematically
Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives
Develop a presence and contribution strategy in those communities - not spam, genuine value
Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools
Build relationships with journalists, editors, and media outlets for earned media and press coverage
Report weekly on growth metrics, channel performance, and what's next

Requirements

What you’ll need

3+ years of experience in growth, content marketing, or audience development
Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
Analytical: you know what's working and when to pivot
Bonus Points
A deep interest in stocks, DeFi, markets, crypto, and finance
Experience running or growing a newsletter (any niche)
Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
Experience with SEO and content-led growth strategies
Background in financial media, investing, fintech, or personal finance content
Existing relationships with creators, podcasters, or newsletters in the finance or business space
Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms

Benefits

Comp & perks

Competitive salary + performance-based incentives
Company offsites
Remote work
High ownership, high-impact role