Vice President, Tire Aftermarket Growth

Dealer Tire

Vice President driving aftermarket growth strategy for vehicle protection services. Leading organizational change and building a scalable business model in the automotive industry.

Posted 6/13/2026full-timeARVADA • Colorado • 🇺🇸 United StatesLead💰 $175,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives.
Champion a culture of accountability, data-driven decision making, and cross-functional collaboration.
Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue.
Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration.
Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine.
Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making.
Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations.
Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity.
Drive consistent opportunity qualification, pricing discipline, and portfolio focus.
Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption.
Build, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model.
Establish clear role differentiation across: Growth leadership, Strategic business development, Program enablement and execution.
Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding.
Partner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management.
Maintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization.

Requirements

What you’ll need

Bachelor's degree or equivalent professional experience
10+ years in the automotive aftermarket or tire industry
Demonstrated success building or scaling businesses in constrained or competitive channels
Proven experience leading organizational change, aligning cross-functional teams, and modernizing operating models in complex or legacy environments.
Proven ability to lead through ambiguity and redesign operating models
Strong strategic and analytical leadership capabilities
Strong internal operator with comfort in systems, process, and cross-functional environments
Experience leveraging CRM, reporting, and technology to drive growth and accountability
Excellent communication and facilitation skills.

Benefits

Comp & perks

paid time off
medical insurance
dental insurance
vision insurance
401k match (50% on the dollar up to 7% of employee contribution)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven decision makingaccount segmentationopportunity qualificationpricing disciplineprogram enablementbusiness scalingoperating model redesignstrategic adjacency designpipeline managementgrowth strategy execution

Soft Skills

cross-functional collaborationorganizational change leadershipstrategic leadershipanalytical leadershipcommunication skillsfacilitation skillsaccountability culturetransparency culturecontinuous improvementrelationship management

Certifications

Bachelor's degreeprofessional experience in automotive aftermarket