Data Analyst

de la cruz

Integrated Data Analyst analyzing paid, social, email, web, and CRM data for an automotive client. Building dashboards and translating campaign performance into optimization recommendations.

Posted 8/12/2026contract🇨🇴 ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis and visualization, with a strong focus on performance marketing metrics and reporting across various digital platforms. Proficient in SQL, Looker Studio, and data management to drive actionable insights and optimize marketing strategies.

Highest-signal resume keywords

Data AnalysisPerformance Marketing KPIsLooker StudioSQLData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance Marketing KPIsData CleaningData VisualizationSQLGoogle BigQueryAudience AnalysisCampaign OptimizationReportingData Hygiene

Soft Skills

StorytellingCommunicationPresentation SkillsTime ManagementCollaboration

Tools & Technologies

Looker StudioGoogle SheetsExcelJiraBasecampSlackMailchimpGA4MetaGoogle Ads

Industry Keywords

Digital MarketingAdvertisingAnalyticsCRMSocial MediaEmail MarketingPerformance MetricsAutomotive IndustryPuerto Rico MarketCampaign Support

Tech Stack

Tools & technologies

BigQueryCloudSQL

About the role

Key responsibilities & impact

Consolidate, analyze, and transform data into actionable insights across paid media, organic social, email, web analytics, and CRM platforms
Analyze performance across Meta, Google Ads, YouTube, LinkedIn, DV360, TikTok, MeltWater, Fanpage Karma, Mailchimp, GA4, and other platforms
Monitor and report marketing metrics including Reach, CPM, CPC, CTR, CPA, ROAS, open rates, conversions, and engagement rates
Conduct audience, creative, content, competitive, and category advertising analysis to support campaign optimization
Perform data hygiene, standardization, and validation for reliable performance tracking
Design and maintain automated dashboards using Looker Studio, Google Sheets, Excel, and other tools
Create recurring and ad hoc reports tailored to agency and client needs, strategies, and channel objectives
Deliver reporting in dashboards, decks, and sheets for different audiences
Explain results visually and verbally, highlighting insights and strategic recommendations
Manage data extraction and integration from multiple platforms
Support SQL queries and BigQuery for structured data modeling and ad hoc analysis
Maintain data integrity and organizational standards for reporting and structured views
Collaborate with media strategists, campaign managers, account managers, and creatives to translate data into optimization plans
Present performance narratives and insights in internal and external meetings
Support knowledge-sharing, reporting-process documentation, and QA protocols
Work embedded in client operations for an automotive-industry client serving the Puerto Rico market

Requirements

What you’ll need

3–5+ years of experience in a data-focused role within digital marketing, advertising, or analytics
Hands-on experience with performance marketing KPIs and attribution across paid and owned channels
Experience with project management tools such as Jira, Basecamp, and Slack
Strong expertise in Looker Studio, Google Sheets, Excel, and visual data reporting
Familiarity with SQL and cloud-based databases such as Google BigQuery is a plus
Experience with data visualization, data cleaning, and managing large datasets
Familiarity with CRMs, social platforms, email tools, and media analytics platforms
Bilingual English and Spanish written and verbal proficiency is preferred
Excellent storytelling, communication, and presentation skills
Ability to translate technical data into business insights
Ability to work independently and cross-functionally, prioritize responsibilities, manage time, and meet tight deadlines
Bachelor’s or Master’s degree in Marketing, Data Analytics, Computer Science, Business, or related field
Equivalent experience may be considered in lieu of formal education
Occasional availability for campaign support during weekends or holidays
Willingness to travel
Comfortable working with prolonged periods at a desk and computer

Benefits

Comp & perks

Full-time Monday–Friday schedule with core business hours
Remote, hybrid, or office-based work depending on team structure
Occasional campaign support during weekends or holidays
Travel opportunities/requirements