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DCM Services

Digital Marketing Specialist

DCM Services

. Manage Google Analytics across all company web properties .

Posted 3/3/2026full-timeBloomington • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Manage Google Analytics across all company web properties
  • Configure tracking for campaigns, events, conversions, and user behavior
  • Monitor traffic patterns and identify performance trends or issues
  • Build and maintain reporting dashboards to measure campaign and website performance
  • Analyze engagement data and make recommendations for optimization
  • Serve as the primary technical owner for two Squarespace sites, one WordPress site, and all Pardot landing pages/microsites
  • Maintain, update, and optimize website functionality, plugins, integrations, and forms
  • Diagnose and resolve technical issues (broken links, display problems, system conflicts, etc.)
  • Implement SEO best practices including site speed, schema markup, mobile responsiveness, and metadata
  • Conduct regular site audits to identify performance or UX issues
  • Manage backups, security updates, and platform upgrades
  • Support digital asset consolidation efforts and organize content across platforms
  • Build custom responsive Pardot email templates using HTML and CSS
  • Troubleshoot rendering issues across devices and email clients
  • Support the delivery of the company’s Pardot email strategy
  • Own technical setup, rehearsal, execution, and post-event delivery for internal and sales webinars

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Digital Marketing, Web Development, Communications, or related field
  • 3+ years of hands-on digital marketing experience with strong technical responsibilities
  • Advanced WordPress administration skills
  • Strong Squarespace platform experience
  • Strong proficiency with Google Analytics (tracking, reporting, data analysis)
  • Strong HTML/CSS ability and experience coding custom responsive email templates
  • Experience with Pardot or similar marketing automation platforms
  • Demonstrated webinar management experience
  • Solid understanding of SEO principles and web optimization best practices
  • Strong analytical, troubleshooting, and problem-solving skills.

Benefits

Comp & perks
  • Opportunities to expand your digital marketing skillset
  • Collaborative, supportive team environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Google AnalyticsHTMLCSSWordPressSquarespacePardotSEOweb optimizationdata analysiswebinar management
Soft Skills
analytical skillstroubleshootingproblem-solvingcommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in Digital MarketingBachelor's degree in Web DevelopmentBachelor's degree in Communications