Manage Google Analytics across all company web properties
Configure tracking for campaigns, events, conversions, and user behavior
Monitor traffic patterns and identify performance trends or issues
Build and maintain reporting dashboards to measure campaign and website performance
Analyze engagement data and make recommendations for optimization
Serve as the primary technical owner for two Squarespace sites, one WordPress site, and all Pardot landing pages/microsites
Maintain, update, and optimize website functionality, plugins, integrations, and forms
Diagnose and resolve technical issues (broken links, display problems, system conflicts, etc.)
Implement SEO best practices including site speed, schema markup, mobile responsiveness, and metadata
Conduct regular site audits to identify performance or UX issues
Manage backups, security updates, and platform upgrades
Support digital asset consolidation efforts and organize content across platforms
Build custom responsive Pardot email templates using HTML and CSS
Troubleshoot rendering issues across devices and email clients
Support the delivery of the company’s Pardot email strategy
Own technical setup, rehearsal, execution, and post-event delivery for internal and sales webinars

Requirements

Bachelor's degree in Marketing, Digital Marketing, Web Development, Communications, or related field
3+ years of hands-on digital marketing experience with strong technical responsibilities
Advanced WordPress administration skills
Strong Squarespace platform experience
Strong proficiency with Google Analytics (tracking, reporting, data analysis)
Strong HTML/CSS ability and experience coding custom responsive email templates
Experience with Pardot or similar marketing automation platforms
Demonstrated webinar management experience
Solid understanding of SEO principles and web optimization best practices
Strong analytical, troubleshooting, and problem-solving skills.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AnalyticsHTMLCSSWordPressSquarespacePardotSEOweb optimizationdata analysiswebinar management

Soft Skills

analytical skillstroubleshootingproblem-solvingcommunication

Certifications

Bachelor's degree in MarketingBachelor's degree in Digital MarketingBachelor's degree in Web DevelopmentBachelor's degree in Communications