Social Media Manager, Content Lead

DCI Digital Career Institute

Social Media Manager leading the entire social media strategy for a digital education institute. Responsibilities include content creation, performance optimization, and collaboration with marketing.

Posted 4/20/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Develop and implement our social media strategy
Establish a clear content logic (Education, Story, Conversion)
Plan and manage editorial calendars
Create LinkedIn posts, storylines and hooks
Support the development of personal brands (founder & team)
Develop formats (e.g., series, hooks, storytelling)
Analyze KPIs (reach, engagement, leads) and test content formats and hooks
Derive learnings and continuously optimize
Work closely with Marketing, Performance and Product teams and act as a strategic sparring partner with the founder and CEO, Milena

Requirements

What you’ll need

Experience in social media management (ideally LinkedIn)
Strong sense for content, tone of voice, and storytelling
Understanding of performance and growth
Proactive mindset and enthusiasm for building things
Experience with video and short-form content
Experience in the education sector or with personal branding

Benefits

Comp & perks

A varied role with significant ownership
The opportunity to actively shape and improve processes
A motivated team and short decision-making paths
Modern work environment and flexible working models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent logiceditorial calendarsLinkedIn postsKPI analysiscontent optimizationvideo contentshort-form contentstorytelling

Soft Skills

proactive mindsetenthusiasmstrong sense for contenttone of voicestorytelling