CRM Specialist

DC Thomson

CRM Specialist optimizing customer journeys and campaigns for DCT brands like Stylist and The Courier. Collaborating with CRM Manager to enhance engagement, retention, and revenue growth.

Posted 5/11/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives.

Requirements

What you’ll need

Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
Intermediate HTML skills preferred.
Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
Creative mindset with an exceptional eye for detail and quality.
Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
Demonstrates flexibility and adapts to changing priorities across multiple brands.
Able to build good relationships and work cross functionally, with excellent communication skills.
Experience with reporting tools (Looker) useful but not essential.
**Core Skills:** Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account DC Thomson Website LinkedIn All Job Openings 1001 - 5000 employees Founded 1905 📱 Media 👥 B2C Media
B2C
Advertising DC Thomson is a diverse media company with a portfolio that includes Beano Studios, brightsolid, DC Thomson Media, Findmypast, Puzzler, and The Stylist Group. The company operates in a wide range of areas, producing content and providing media services. DC Thomson Capital and DC Thomson Shop are also part of its business operations, showcasing its involvement in finance and retail activities. The company places a strong emphasis on privacy and data protection, adhering to various legal terms and conditions regarding advertising, competition, and users' privacy. DC Thomson is committed to user experience and security, utilizing technologies for ad performance measurement and personalization. CRM Specialist 🔥 2 hours ago 🏢🏡 London – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives. 🎯 Requirements
Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
Intermediate HTML skills preferred.
Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
Creative mindset with an exceptional eye for detail and quality.
Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
Demonstrates flexibility and adapts to changing priorities across multiple brands.
Able to build good relationships and work cross functionally, with excellent communication skills.
Experience with reporting tools (Looker) useful but not essential.
**Core Skills:** Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Success Manager 🔥 4 hours ago Gravitee 51 - 200 🔌 API 🏢 Enterprise ☁️ SaaS Website LinkedIn All Job Openings Customer Success Manager overseeing enterprise accounts in a fast-paced AI-driven company. Guiding diverse portfolios towards success and enhancing customer satisfaction across EMEA. 🏢🏡 London – Hybrid 💰 $30M Series B on 2022-09 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Partner Success Manager 🕒 2 days ago Yonder 11 - 50 Website LinkedIn All Job Openings Partner Success Manager managing partnerships and driving performance for Yonder's financial rewards program. Focused on account growth and partner success within the dining and hospitality space. 🏢🏡 London – Hybrid 💵 £51.4k - £67.9k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor Customer Success Manager 🕒 2 days ago ONE 201 - 500 💳 Fintech Website LinkedIn All Job Openings Customer Success Manager ensuring client satisfaction and managing relationships at ONE.io, a digital asset trading platform. Focusing on revenue growth and service excellence with clients. 🏢🏡 London – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor CRM Manager – Acquisition & Activation 🕒 3 days ago Neko Health 501 - 1000 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings CRM Manager overseeing acquisition and activation journeys in preventative healthcare. Leading automation and experiments to enhance customer engagement and experience. 🏢🏡 London – Hybrid 💰 $260M Series B - Neko Health on 2025-01 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success CRM Analyst – Retention & Lifecycle 🕒 3 days ago Neko Health 501 - 1000 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings CRM Analyst focusing on retention and lifecycle analytics for a preventative healthcare company. Driving strategic decisions through data-driven insights and LTV models in a hybrid environment. 🏢🏡 London – Hybrid 💰 $260M Series B - Neko Health on 2025-01 ⏰ Full Time 🟠 Senior 🔴 Lead 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

CRM executionemail marketingautomationcustomer lifecycle managementsegmentationdynamic content personalisationA/B testingHTMLdata analyticscampaign performance reporting

Soft Skills

creative mindsetattention to detailprioritisationcalm under pressurestrategic thinkingproactive approachflexibilityrelationship buildingcommunication skillscollaboration