DC Thomson

PR and Content Manager

DC Thomson

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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About the role

  • Develop a deep understanding of client businesses and sectors globally, identifying their position, challenges, and opportunities within their industries
  • Advise clients on PR and content plans aligned to business objectives
  • Identify and develop proactive story angles that build visibility and credibility across earned, owned, and shared channels
  • Develop high-quality content including high value anchor content (e.g. white papers) press releases, thought leadership, social content, and blogs. Graphic content skills also welcome
  • Create content including anchor pieces of high value content to allow news angles to hang from and other types of content to be developed to align to engaging target audiences in multiple ways
  • Present work and results to clients, clearly demonstrating impact against agreed objectives and outcomes
  • Lead and support the delivery of PR and content campaigns across global markets
  • Collaborate with internal teams to develop impactful concepts and bring communications ideas to life, including working with creative teams to extend activity across earned channels
  • Devise and execute media and PR plans that support key initiatives, including the effective use of PR to enhance search visibility
  • Secure earned opportunities to profile senior leaders and subject matter experts in alignment with business objectives (e.g. media coverage, features, speaking opportunities, podcasts, and events)
  • Build and maintain strong relationships with media across traditional and digital platforms, establishing trusted connections with key journalists and influencers
  • Contribute to crisis communications support, including advising on preparedness and supporting response activity, as well as ongoing improvement of response processes

Requirements

  • You are comfortable working across both offline and digital communications channels
  • You possess a strong understanding of today’s media landscape and are confident in challenging conventions and pushing boundaries
  • You understand modern communications channels and techniques and can confidently advise clients on their value and application
  • You can analyse, interpret, and clearly present performance data to demonstrate outcomes and impact
  • Client and stakeholder communication: You will build strong relationships across teams and act as a trusted advisor to clients
  • Time and workload management: You will effectively prioritise and manage multiple projects and deadlines, working closely with the Traffic Manager
  • Accuracy and attention to detail: You will produce consistently high-quality work, ensuring all outputs are thoroughly checked and approved prior to external distribution
  • Digital and platform fluency: You are confident using relevant tools and platforms and are fully social media literate
  • Responsiveness and agility: You are comfortable working in a fast-paced environment, staying close to the news agenda and responding quickly to emerging opportunities
  • You have experience developing and delivering effective PR and content campaigns across multiple formats and channels, with the ability to craft compelling narratives for different audiences
  • You have experience working within an integrated, omni-channel communications environment
  • You have experience in B2B marketing
  • You have experience in international communications (advantageous)
  • You are proactive and solutions-focused, with the confidence to bring forward ideas and challenge thinking
  • You are a collaborative team player, able to work effectively across disciplines and global teams
  • You are highly organised, disciplined, and detail-oriented
  • You are committed to continuous learning and improvement and are open to constructive feedback
  • You think creatively and are not content with repeating the same approach—always looking for better ways to deliver impact
  • You are motivated to deliver high-quality outcomes for clients, colleagues, and the business
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentPR campaign executionmedia planningdata analysiscrisis communicationsstorytellinggraphic content creationB2B marketinginternational communicationssocial media literacy
Soft Skills
client communicationrelationship buildingtime managementattention to detailcollaborationcreativityproactivityadaptabilityorganizational skillscontinuous learning