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PPC Coordinator, Display Ads Specialist
Day Translations, Inc.PPC Coordinator & Display Ads Specialist managing paid media efforts across Google Ads and other platforms. Analyzing budgets and campaign performance to maximize ROI in a remote setup.
About the role
Key responsibilities & impact- Plan, create, and manage PPC campaigns (Search, Display, and Video)
- Set up and monitor display campaigns on Taboola, Outbrain, and similar native ad networks
- Perform keyword research, A/B testing, audience segmentation, and bid optimization
- Implement and manage tracking pixels, UTM tagging, and attribution tools
- Analyze and report on campaign performance with detailed KPIs
- Collaborate with creative and content teams to align landing pages with ad messaging
- Continuously test, learn, and improve based on analytics and industry trends
Requirements
What you’ll need- 2+ years of hands-on PPC experience (Search + Display)
- Proven experience with Taboola and Outbrain platforms
- Strong knowledge of attribution modeling (first click, last click, linear, data-driven, etc.)
- Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms
- Understanding of UTM tracking and cross-channel attribution
- Strong Excel/Google Sheets skills and experience with reporting dashboards
- Excellent communication and project management skills
- Must be detail-oriented, analytical, and self-driven
- Nice to Have: Experience in the language services or B2B SaaS industry
- Nice to Have: Experience with programmatic or retargeting platforms
- Nice to Have: Familiarity with SEO and CRO principles
Benefits
Comp & perks- Fully remote work
- Opportunity to work with an international team
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCkeyword researchA/B testingaudience segmentationbid optimizationattribution modelingUTM trackingreporting dashboardsSEOCRO
Soft Skills
communicationproject managementdetail-orientedanalyticalself-driven