Senior Director, Social & Influencer

Day One Agency

Senior Director leading large-scale creator-led campaigns and mentoring the team at an innovative agency in New York. Overseeing strategies, performances, and client partnerships for impactful results.

Posted 5/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
Oversee multiple program teams, ensuring work is integrated, creative, and measurable
Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
Anticipate client and market needs, proactively developing new solutions and opportunities
Contribute to new business efforts, leading creator strategy and presenting to prospective clients
Track, measure, and analyze performance across programs to deliver insights and push innovation

Requirements

What you’ll need

7-9 years of experience in influencer/creator marketing, social strategy, or related field
Proven track record of leading large-scale creator campaigns for major consumer brands
Exceptional client leadership, communication, and presentation skills
Deep knowledge of creator ecosystems, cultural trends, and platform nuances
Skilled in high-level negotiations, contract oversight, and budget management
Experienced people manager with a proven track record of developing mid-level and junior talent.
Strategic thinker who can balance big-picture vision with flawless execution
Bachelor’s Degree from an accredited university or equivalent professional experience

Benefits

Comp & perks

Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
New Business Referral Bonus
Employee Referral Bonus****

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingsocial strategycreator campaignscontract negotiationbudget managementperformance analysisstrategic planningprogram managementcreative strategydata analysis

Soft Skills

client leadershipcommunicationpresentation skillsmentoringteam managementstrategic thinkingaccountabilityoperational excellenceproactive problem solvingcultural insight

Certifications

Bachelor’s Degree