Demand Marketing Manager
Daxko
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama • 🇺🇸 United States
Visit company websiteSalary
💰 $78,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and launch quarterly demand generation plans across email, paid media, SEO, social, and events.
- Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS.
- Manage freelancers or vendors supporting campaign execution to ensure quality and on-time delivery.
- Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets.
- Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow-up expectations.
- Analyze pipeline-level metrics—such as MQL-to-Opp conversion, ROAS, and landing page CVR—and provide data-driven insights and recommendations.
- Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns.
- Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights.
- Travel up to 10% as needed.
Requirements
- Strong expertise and measurable success in at least one demand generation channel (paid media, SEO, email, or events).
- Excellent analytical and problem-solving skills with the ability to interpret pipeline-level performance metrics.
- Effective collaboration skills, especially with sales, lifecycle marketing, and vendor partners.
- Experience managing budgets, pacing, and external vendors.
- Exceptional written and verbal communication abilities.
- Ability to lead multiple concurrent initiatives in a fast-paced environment.
- Proficiency in Microsoft Office Suite or related tools.
- Bachelor’s degree in Marketing.
- 3–5 years of experience in B2B marketing.
- At least 2 years in a demand generation–focused role.
Benefits
- Health insurance
- 401(k) matching
- Flexible paid time off
- Monthly fitness reimbursement
- New-Parent Paid Leave
- Casual work environments
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationA/B testingconversion optimizationpipeline metrics analysisMQL-to-Opp conversionROASlanding page CVRbudget managementcampaign executionB2B marketing
Soft skills
analytical skillsproblem-solving skillscollaboration skillscommunication abilitiesleadership skillstime managementadaptabilityvendor managementinitiative managementinterpersonal skills