Campaign Manager, CRM – Lifecycle

DaVita Kidney Care

Campaign Manager designing lifecycle campaigns from strategy through execution for DaVita's CRM team. Serving both patient and business audiences with a focus on engagement through various channels.

Posted 7/15/2026full-timeRemote • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle campaign management, with a strong focus on designing and executing personalized campaigns across email, SMS, and IVR. Proficient in stakeholder communication, campaign performance analysis, and compliance with industry regulations.

Highest-signal resume keywords

Salesforce Marketing CloudCampaign StrategyLifecycle Campaign DesignEmail And SMS ComplianceStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Logic DefinitionJourney DesignSegmentation ExperiencePerformance Data AnalysisBRD Writing

Soft Skills

Strong Writing SkillsProactive CommunicationExpectation Management

Tools & Technologies

Salesforce Data CloudJourney BuilderAutomation StudioEmail Studio

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Healthcare ExperienceB2B CampaignsConsumer CampaignsCompliance Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build.
This role serves both patient and business audiences across email, SMS, and IVR.
Define the campaign logic, and carry it far enough into execution that the technical operations team can build it.
Design personalized campaigns and engagement programs across audience types.
Manage day-to-day stakeholder communication, set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch.
Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences.
Produce build-ready campaign specifications for the CRM Technical and Operations team.

Requirements

What you’ll need

Bachelor’s degree required.
5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design.
Working fluency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio; able to write specifications a technical team can build from without translation.
Hands-on segmentation experience, ideally with a CDP (Salesforce Data Cloud preferred); comfortable defining audience logic, data requirements, and entry criteria.
Strong understanding of email and SMS compliance: consent management, suppression, deliverability, CAN-SPAM, TCPA.
Experience working with technical delivery teams in an agile framework; able to write acceptance criteria, participate in UAT, and manage campaign scope through build.
Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions.
Strong stakeholder management skills: track record of setting and holding expectations with business partners, communicating status proactively, and navigating competing priorities without escalation.
Experience writing BRDs or equivalent requirements documentation for technical delivery teams.
Strong writing skills; able to draft creative briefs and perform light copywriting across email and SMS.
Familiarity with AI tools for content and creative workflows, with sound judgment on where human review is required.
Healthcare experience preferred.
Experience across both consumer and B2B or professional audiences preferred; comfort designing campaigns for healthcare providers or referral channels is a plus.

Benefits

Comp & perks

Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more
Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.