Website Strategy Lead

Dave

Website Strategy & Experience Lead at Dave managing website strategy and performance for user acquisition. Collaborating across teams to enhance digital engagement and customer conversion.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $158,000 - $219,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve the long-term strategy for Dave’s website as an acquisition and discovery platform, connecting SEO, content, UX, and experimentation into a unified roadmap.
Analyze website performance, user journeys, and conversion funnels to identify opportunities that improve acquisition efficiency and web-to-app conversion.
Partner with engineering and product to develop a flexible website architecture in Contentful that supports scalable landing pages, experimentation, and rapid iteration.
Lead search and discovery strategy across technical SEO, site architecture, and content frameworks, helping Dave appear in traditional search as well as emerging AI and generative discovery experiences.
Build and manage an experimentation roadmap using tools like Ninetailed, translating test results into scalable improvements across the website.
Collaborate with brand and content teams to develop educational and product-focused content that strengthens trust and positions Dave as a credible financial resource.
Ensure website experiences meet accessibility and regulatory standards, including ADA and CCPA requirements.

Requirements

What you’ll need

8+ years of experience in website strategy, growth marketing, or digital experience management (specifically for consumer products/b2c)
Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency
Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks
Strong analytical skills and experience using tools like Google Analytics to evaluate performance and guide decisions
Experience working with modern CMS platforms such as Contentful and experimentation tools like Ninetailed
Deep understanding of SEO, conversion rate optimization, and modern discovery channels, including AI and generative search
Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners
Experience in fintech or another regulated industry (Bonus)
Familiarity with App Store Optimization (ASO) and app store landing page strategy (Bonus)

Benefits

Comp & perks

Flexible hours and virtual-first work culture with a home office stipend
Premium Medical, Dental, and Vision Insurance plans
Generous paid parental and caregiver leave
401(k) savings plan with matching contributions
Financial advisor and financial wellness support
Flexible PTO and generous company holidays, including Juneteenth and Winter Break
All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

website strategygrowth marketingdigital experience managementSEOconversion rate optimizationweb infrastructureexperimentation frameworksanalyticsApp Store Optimizationcontent management systems

Soft Skills

analytical skillscross-functional collaborationleadershipcommunication