Lead Product Marketing Manager

Dave

Lead Product Marketing Manager at Dave shaping product marketing strategies for innovative financial services. Collaborating with cross-functional teams to execute on consumer-facing products and market positioning.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $201,000 - $231,000 per yearWebsite

About the role

Key responsibilities & impact

Define customer segmentation and targeting using deep, data-backed segmentation
Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage
Help clearly define Dave’s category and how our products compare to alternatives
Craft clear, differentiated value propositions and product narratives
Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products
Track competitive offerings, category shifts, and emerging member needs
Establish scalable product marketing processes
Bring rigor to decision-making by leveraging research, analytics, and testing

Requirements

What you’ll need

7+ years of product marketing experience on consumer-facing products
Required: B2C fintech product marketing experience
Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
Strong data fluency, with experience partnering closely with Analytics and Research
Track record of influencing senior leaders in fast-moving, ambiguous environments
Exceptional communicator who can simplify complex ideas into clear, actionable direction.
Bonus: Experience working with credit-challenged or underserved consumers

Benefits

Comp & perks

Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
Flexible hours and virtual-first work culture with a home office stipend
Premium Medical, Dental, and Vision Insurance plans
Generous paid parental and caregiver leave
401(k) savings plan with matching contributions
Financial advisor and financial wellness support
Flexible PTO and generous company holidays, including Juneteenth and Winter Break
All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer segmentationdata analysisproduct positioningvalue proposition developmentgo-to-market strategycompetitive analysisproduct marketing processesdata fluencyanalyticsresearch

Soft Skills

communicationinfluencingdecision-makingsimplifying complex ideascollaboration