Product Owner, CRM & Retention

Datmos

Product Owner responsible for CRM and retention strategies at Datmos eCommerce company. Bridging business strategy and technical execution for customer value maximization.

Posted 5/24/2026full-time🇨🇦 CanadaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

ChefERPFluxMagento

About the role

Key responsibilities & impact

Define and monitor key performance indicators (KPIs): establish and track success metrics focused on retention, churn reduction and customer lifetime value (e.g., CLV, repurchase rate, engagement).
Build and prioritize a data-driven e-commerce and CRM roadmap, aligning initiatives with the client's business objectives.
Ensure CRM and automation efforts focus on high-impact initiatives to maximize ROI for the client.
Lead strategic workshops to identify customer pain points, buying behaviors and growth opportunities.
Design complex omnichannel customer journeys (email, SMS, on-site) based on thorough research and competitive analysis.
Develop advanced segmentation models and dynamic content strategies to deliver the right message at the right time.
Translate CRM strategic objectives into clear functional and technical requirements for creative and development teams.
Define hypotheses for A/B tests (email subject lines, automation flows, loyalty rewards) and pivot based on results.
Prioritize the product backlog by evaluating business impact against required effort, ensuring the team stays focused on creating value.
Serve as a strategic advisor for selecting and integrating CRM, CDP and loyalty platforms.
Collaborate with Tech Leads and UX experts to ensure CRM strategies are feasible and seamlessly integrated with e-commerce platforms (Shopify, Magento, etc.).
Contribute to Datmos' internal standards for CRM automation and outcome ownership.
Define and implement loyalty, subscription and referral programs to drive sustainable brand growth.
Ensure the CRM strategy is fully aligned with SEO, UX and acquisition efforts to create a frictionless user experience.
Define and operationalize Datmos' vision for LTV and deliver it across client engagements.

Requirements

What you’ll need

6+ years of experience combining Product Owner responsibilities (Agile/Scrum) with CRM strategy (marketing automation and loyalty).
3+ years of experience in an agency environment (or in a fast-paced consulting firm).
Ability to elevate discussions from “sending an email” to “increasing overall customer lifetime value.”
Demonstrated ability to manage relationships with both clients and technical teams.
Proficiency with CRM/CDP/loyalty platforms (Klaviyo, Bloomreach Engagement, Bloomreach Discovery, Yotpo or others) and familiarity with e-commerce integrations (PIM, ERP, Headless architecture).
Expert in CRM workflows and in creating, managing and deploying product backlogs via JIRA or Notion.
Proven ability to turn raw data into concrete roadmaps and measurable ROI.
Ability to constructively challenge clients and internal stakeholders to solve the real problem.
Outcome-focused: oriented toward the best way to achieve results, whether through automation, UX changes or new technologies.
Fluent bilingual (English and French): required to collaborate effectively with North American clients.

Benefits

Comp & perks

Access to employer-partially-paid health insurance (coverage for you and your family).
Vacation and flexible days to rest.
Right-to-disconnect policy to promote work–life balance.
Flexibility regarding work location and hours (offices in the United States and Canada).
A recognition program delivered as gift cards or donations to charities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategymarketing automationloyalty programsA/B testingsegmentation modelsdata-driven decision makingcustomer lifetime valueproduct backlog managemente-commerce integrationsomnichannel customer journeys

Soft Skills

relationship managementstrategic advisingconstructive challengingoutcome-focusedcollaborationcommunicationproblem-solvingleadershipprioritizationdata interpretation