Senior CRM & Loyalty Strategist
Datmos
full-time
Posted on:
Location Type: Remote
Location: Montana • United States
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Job Level
About the role
- Design and deliver high-value CRM, loyalty, and automated marketing strategies aligned with clients' business objectives and revenue targets.
- Lead complex CRM initiatives for key accounts, ensuring strategic alignment, quality execution, and measurable impact on business outcomes.
- Analyze customer behaviors, lifecycle journeys, and performance data to identify scalable opportunities for engagement, retention, and customer lifetime value growth.
- Develop advanced CRM frameworks incorporating segmentation, personalization, automation, lifecycle orchestration, and omnichannel strategies (email, SMS, push, etc.).
- Create and manage prioritized CRM & Loyalty roadmaps, aligning cross-functional stakeholders (UX/UI, SEO, Development, Data, etc.) and ensuring consistent execution.
- Define and implement retention and loyalty strategies, including cross-sell programs, loyalty ecosystems, subscription models, and referral initiatives.
- Act as a CRM expert in client discussions, strategic workshops, and solution design sessions, influencing strategic decision-making.
- Contribute to proposal development, scope definition, and pre-sales initiatives related to CRM & Loyalty opportunities.
- Help define and evolve the agency's CRM & Loyalty delivery methodology, including best practices, performance frameworks, and quality assurance (QA) standards.
Requirements
- 6 to 8+ years of experience in CRM, email marketing, loyalty, and automated marketing strategies within eCommerce environments (B2B, D2C, B2C).
- Proven ability to operate with a high level of autonomy and ownership on complex CRM initiatives.
- Strong expertise in CRM and eCommerce best practices, customer lifecycle strategies, segmentation frameworks, and journey orchestration.
- Highly data-driven mindset, with the ability to translate business objectives and performance insights into structured, measurable strategies tied to revenue and customer lifecycle.
- Experience building and managing prioritized CRM & Loyalty roadmaps aligned to business outcomes and cross-functional dependencies.
- Ability to act as an expert in client discussions, including leading strategic workshops and influencing decision-making.
- Excellent collaboration skills with experience working cross-functionally (Strategy, Data, UX, Development, client teams).
- Hands-on experience with eCommerce ecosystems (Magento, Shopify, BigCommerce, headless architectures) and an understanding of technical constraints related to integrations and data flows.
- Advanced proficiency with CRM, CDP, and marketing automation platforms (e.g., Klaviyo, Bloomreach Engagement, HubSpot, Salesforce, Adobe Campaign, GA4 or equivalent analytics platforms).
- Knowledge of loyalty, subscription, and referral ecosystems as well as retention mechanics.
Benefits
- Access to health insurance partially paid by the employer (coverage for you and your family).
- Paid vacation and floating days to rest.
- Disconnect policy to promote work-life balance.
- Flexibility in work location and hours (offices in the United States and Canada, with the option to work 100% remotely).
- Recognition program in the form of gift cards or donations to charities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMemail marketingloyalty strategiesautomated marketingcustomer lifecycle strategiessegmentation frameworksjourney orchestrationdata-driven strategiesretention mechanicscross-sell programs
Soft Skills
autonomyownershipcollaborationinfluencing decision-makingstrategic thinkingclient engagementworkshop facilitationcross-functional teamworkcommunicationproblem-solving