Senior Marketing Manager, Product-Led Growth, Legal & Insurance

Datavant

Senior Marketing Manager for ChartSwap Insights at Datavant driving B2B product-led growth initiatives. Collaborating with marketing, product, and customer success to enhance user engagement and revenue.

Posted 7/6/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $128,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving product-led growth through effective lifecycle marketing strategies, utilizing marketing automation tools and analytics to optimize user acquisition, engagement, and retention. Proven ability to collaborate with product teams and translate data insights into actionable growth initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceProduct-Led GrowthLifecycle MarketingMarketing Automation ToolsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingGrowth MarketingFunnel Metrics DefinitionExperiment DesignData Interpretation

Soft Skills

Cross-Functional CollaborationSelf-StarterOwnership

Tools & Technologies

HubSpotMarketoCustomer.ioIterableBrazePendoAmplitudeMixpanelHeap

Industry Keywords

Product Usage SignalsPQL MotionSales/CS Handoff ProcessEngagement CampaignsTop-of-Funnel Motion

About the role

Key responsibilities & impact

Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics.
Design and execute lifecycle programs that get new users to first value as quickly as possible.
Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns.
Translate product usage signals into expansion revenue.
Own the full lifecycle map — acquisition through retention and expansion.
Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion.
Partner closely with Product on roadmap inputs informed by funnel data.

Requirements

What you’ll need

5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles.
Demonstrated ownership of a self-serve funnel.
Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent).
Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action.
Experience working closely with Product teams.
Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals.
Strong cross-functional collaborator.
Self-starter who thrives in an environment where they're building the playbook.
Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development opportunities