SEO/GEO Marketing Manager

Datasite

SEO/GEO Marketing Manager leading innovative SEO and AI-driven marketing strategies for Datasite. Enhancing digital presence through technical SEO, AI platforms, and content optimization.

Posted 5/19/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $99,000 - $172,700 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity).
Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.
Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets.
Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis.
Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content.
Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate).
Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.
Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.
Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing).

Requirements

What you’ll need

5+ years of digital marketing experience with deep expertise in SEO and organic growth strategy.
Proven track record of increasing brand prominence, organic traffic, and conversions for B2B companies (ideally SaaS or technology).
Strong understanding of entity-based search tactics, Knowledge Graph management, and semantic NLP optimization.
Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines.
Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.).
Comfort operating in a measurement environment that is still maturing, able to set meaningful KPIs and defend them when complete attribution isn't available.
Technical understanding of HTML, metadata, and on-page optimization enough to brief developers.
Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution.

Benefits

Comp & perks

health insurance (medical, dental, vision)
retirement savings plan
paid time off
other employee benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOAnswer Engine Optimizationentity-based search tacticsKnowledge Graph managementsemantic NLP optimizationcontent optimization for AIbacklink profile managementkeyword researchstructured data markuplocalization strategy

Soft Skills

analytical skillscollaborative mindsetstrategic planningexecution capabilitycommunication skills