Web Developer, Digital Analytics Specialist

DATAMARK, Inc.

Web Developer & Digital Analytics Specialist at DATAMARK, Inc. overseeing website stability and digital analytics performance.

Posted 6/12/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development.
Own and maintain the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels.
Support campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.

Requirements

What you’ll need

Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
Analyze user behavior and conversion performance to identify friction points and recommend improvements.
Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver.
Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance.
Hands-on expertise with web analytics and tracking systems, including GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models.
Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues.
Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements.
Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics.
Education Requirement: Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.
Field Experience: At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.
Position Experience: At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.

Benefits

Comp & perks

Work from home option
Comprehensive Health Care: Medical, dental, and vision plans
Retirement Savings: 401k and IRA retirement plans
Life Insurance: Basic, voluntary, and AD&D coverage
Time Off: Paid time off, paid volunteer hours, and major holidays
Disability Coverage: Short-term and long-term disability plans
Professional Growth: Training and development to advance your career.
Wellness Resources: Support for your overall well-being.
Salary: $65,000.00 - $75,000.00 Annually

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HTMLCSSJavaScriptGA4Google Tag Managerweb analyticstechnical SEOemail marketingdata analysisperformance optimization

Soft Skills

collaborationinnovationprofessional developmentanalytical skillscommunication