DATAGROUP

Marketing Specialist

DATAGROUP

full-time

Posted on:

Location Type: Hybrid

Location: Pliezhausen • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Planning, implementation and management of target-group-specific marketing initiatives with a focus on content creation, email marketing and event organization
  • Development of online marketing campaigns addressing complex IT topics across multiple channels
  • Operational execution and optimization of content, email and event measures based on KPIs
  • Content maintenance and optimization of the website (HubSpot) and landing pages with regard to SEO
  • Creation of conversion-oriented content for the website, blog and campaigns
  • Identification and use of current technology trends to position IT solutions

Requirements

  • Completed degree in Marketing, Web Development/Programming or a comparable qualification with additional specialization
  • Several years of professional experience in a comparable role with proven success in content creation, email marketing, event organization and copywriting
  • Knowledge of marketing psychology is desirable
  • Experience in B2B, specifically related to IT services
  • Regular use of HubSpot (CMS and Content Hub)
  • Basic knowledge of analytics for content evaluation
  • Experience using social media channels, particularly LinkedIn
  • High self-motivation, strong commitment and ability to work well in a team
  • Structured and independent working style
  • Open to innovative approaches in digital marketing and a good sense for trends
  • Very good German (C1) and good English (B2), both written and spoken
Benefits
  • Open and cooperative corporate culture
  • Trust-based working atmosphere
  • Flat hierarchies and short decision-making processes
  • Varied tasks
  • Individual training and development opportunities
  • Attractive and modern work environment with ergonomic chairs and height-adjustable desks
  • Extensive social benefits
  • Company pension scheme
  • Option to lease a company bike (JobRad)
  • Access to Corporate Benefits
  • Participation in regular employee celebrations and events
  • Subsidized meals in the company restaurant

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationemail marketingevent organizationcopywritingSEOanalyticsB2B marketingmarketing psychologydigital marketingconversion optimization
Soft skills
self-motivationcommitmentteamworkstructured working styleindependent working styleinnovative thinkingtrend awareness