Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer’s journey across Public Sector segments
Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs
Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events
Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals
Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders
Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies
Collaborate with web and creative teams to develop high-performing landing pages and digital assets

Requirements

10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns
4–5 years running high-profile campaigns across multiple channels with proven results
Strong communicator with the ability to influence cross-functional teams and senior stakeholders
Self-starter who thrives in fast-paced, evolving environments
Experience managing ad spend across platforms like LinkedIn and Google, with a focus on ROI and conversion metrics
Proficient with BI tools, Salesforce, and marketing platforms such as Marketo

Benefits

Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationaccount-based marketingcampaign managementdata analysislead conversion optimizationdigital marketing strategiesevent marketingpaid media managementROI analysisconversion metrics

Soft Skills

communicationinfluencecollaborationself-starteradaptabilityleadershipstakeholder managementproblem-solvingstrategic thinkingcreativity