Datadog

Field Marketing Manager – LATAM South

Datadog

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇱 Chile

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Job Level

Mid-LevelSenior

About the role

  • Create regional field marketing plans utilising regional market knowledge in collaborating with the wider marketing team such as Demand gen, marketing operations and partner marketing to drive strategic planning with clear KPIs, goals, forecasts, workflows, and enablement plans.
  • Gain a comprehensive understanding of our products, market positioning, competition, and Ideal Customer Profile (ICP).
  • Utilise your strategic mindset to build, own, and execute a strategy that focuses on pipeline development for the sales team and awareness of Datadog in the LATAM South region.
  • As a strategic partner across the GTM org, this role will keep the teams informed of the full marketing strategy, their actionable resources, and analysis on what is driving buyer interest in the region.
  • Work with demand generation teams based in the US to regionalize content and optimise messaging for landing pages, email marketing, and paid ads for audience acquisition to regional events and drive engagement for digital campaigns.
  • Develop and deploy field events/programs that deliver the right leads at the right time.
  • Utilise your knowledge of field channels to optimise the regional field marketing strategy and evaluate the success of each program to help inform future plans and roadmaps.
  • Use your solution-oriented approach and outstanding organisational skills to meet deadlines while balancing multiple projects, business partners, and priorities.
  • Proactively collaborate with the partner, sponsored event, and customer event marketing teams, forging strong alliances to enhance existing programs. Integrate their events seamlessly into the overall field marketing strategy, aiming to maximise the ROI on current marketing expenditures.

Requirements

  • 3-5 years of relevant field marketing experience in B2B SaaS marketing to the enterprise.
  • Native language skills in Spanish as well as exceptional oral, written, and presentation skills in English.
  • Ability to travel up to 40% of the time.
  • Ability to create regional marketing plans and communicate the plans to sales.
  • Experience with CRM (Salesforce), Google Suite, project management and sales enablement workflows.
  • Outstanding organisational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities.
  • Passionate about and an expert in delivering compelling field event experiences.
  • Stellar communication and relationship building skills that help you connect with a range of people, from entry-level employees to the C-suite.
  • Apply a growth mindset towards our business, function and your development.
  • Thrive on data and engage with systems to collect, analyse and share data relative to your programs for pipeline planning.
Benefits
  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingpipeline developmentregional marketing plansdata analysisevent planningB2B SaaS marketingsales enablementcontent optimizationdigital campaignsKPI development
Soft skills
strategic mindsetorganisational skillscommunication skillsrelationship buildingsolution-oriented approachability to meet deadlinescollaborationpresentation skillsgrowth mindsetability to balance multiple projects