Campaign Manager – Demand Generation
Datacor, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads.
- Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
- Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels.
- Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads.
- Build automated nurture streams, utilizing segmentation to create personalized customer journeys.
- Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI.
- Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness.
- Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement.
- Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.
Requirements
- 5+ years in demand generation, digital marketing, or campaign management. Specific experience marketing in the engineering industry is a plus.
- Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth.
- Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization.
- Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages.
- General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce.
- Experience with Google Analytics, digital advertising platforms, and social media management tools.
- Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationdigital marketingcampaign managementA/B testinglead scoringaudience targetingcontent activationsegmentationcampaign performance metricsROI optimization
Soft Skills
analytical skillswritten communicationverbal communicationstorytellingtranslating complex topicscollaborationoptimization recommendationscustomer journey personalizationengagement drivingpipeline growth