Datacom

Demand Generation Specialist

Datacom

full-time

Posted on:

Location Type: Hybrid

Location: Auckland • New Zealand

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Tech Stack

ERP

About the role

  • Generate demand across channels. Driving inbound and outbound demand generation activity across channels such as phone, email, LinkedIn, and web.
  • Use AI tools to research and tailor outreach to target accounts, ensuring relevance and impact.
  • Build relevance with councils and complex organisations, tailoring outreach to real operational pains instead of generic pitches.
  • Nurturing opportunities through complex sales cycles with consistent, value-based touchpoints.
  • Deepening contact networks and mapping stakeholders within key organisations.
  • Testing and experimenting with new outreach techniques, messaging, channels, and emerging technology including AI-enabled tools, and reporting on effectiveness.
  • Collaborating with Sales and Pre-Sales teams to hand off qualified opportunities with full context.
  • Maintaining accurate records in Salesforce for pipeline visibility and account engagement tracking.

Requirements

  • 3–5 years in demand generation, outbound prospecting, or business development in a B2B, SaaS, or technology environment.
  • Knowledge of multi-channel prospecting approaches and outbound demand generation principles.
  • Strong interest and practical experience using AI tools (e.g. ChatGPT, Claude, automation tools) to improve how you work — not just awareness of them.
  • Skilled in CRM-based lead and pipeline management.
  • Strong verbal and written communication with proven ability to build rapport across multiple varied stakeholder levels.
  • Consistent high-volume outbound activity and ability to manage multiple accounts concurrently.
  • Experience nurturing accounts through long sales cycles.
  • Exposure to SaaS solutions such as Payroll, ERP, workforce management, or financial services.
  • Familiarity with LinkedIn Sales Navigator, outreach platforms (Outreach, Salesloft), and AI tools like ChatGPT or Claude.
  • Insight into HR, Finance, or Operations buying processes, and council purchasing behaviour.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationoutbound prospectingbusiness developmentmulti-channel prospectingCRM-based lead managementpipeline managementnurturing accountssales cyclesAI toolsautomation tools
Soft Skills
strong verbal communicationstrong written communicationbuilding rapportmanaging multiple accountscollaborationtailoring outreachvalue-based touchpointsstakeholder mappingtesting outreach techniquesreporting effectiveness