Marketing Executive

Data Wow Co., Ltd.

Marketing Executive managing B2B SaaS and AI-driven technology portfolios through marketing strategies and brand positioning frameworks. Focused on lead generation and demand generation strategies.

Posted 7/23/2026full-timePathum Wan • 🇹🇭 ThailandJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing Strategies, Lead Generation, and Multi-Channel Customer Acquisition, with a strong focus on optimizing marketing funnels and driving commercial growth in SaaS and AI-driven technology sectors.

Highest-signal resume keywords

B2B Performance MarketingLead GenerationGoogle Ads ManagementSEO Strategy ExecutionData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Touch AttributionCustomer Acquisition Costs (CAC)Lifetime Value (LTV)MQL/SQL Conversion FunnelsKeyword MappingSearch Intent AlignmentCampaign ManagementMarketing AutomationDigital Media AcquisitionPipeline Optimization

Soft Skills

Project ManagementCross-Functional CollaborationAnalytical SkillsCommunicationOperational Mastery

Tools & Technologies

Google Analytics 4 (GA4)Google Search ConsoleLinkedIn Campaign ManagerFacebook AdsSEO Frameworks

Industry Keywords

SaaSAI InfrastructureEnterprise SoftwareDigital MarketingPerformance Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

The **Marketing Executive** will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks.
This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.
Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.
Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.
Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.

Requirements

What you’ll need

Minimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.
Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.
Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.
Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.
Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).

Benefits

Comp & perks

Hybrid Working & Flexible Working Hours
Group Health Insurance & Annual Health Check-up
Comprehensive Benefits
Choose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!
Grab Credits
10+ days of annual leave.