Shopper Marketing Manager

DASH Water

Shopper Marketing Manager overseeing shopper marketing strategies for DASH grocery products. Collaborating with teams to enhance in-store and online brand presence through innovative campaigns.

Posted 4/14/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute shopper marketing plans that bring DASH campaigns to life in-store and online.
Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful.
Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value.
Track campaign performance, evaluate results, and use shopper insight to optimise future activity.
Manage and collaborate with internal creative teams and external agencies to deliver high-quality, innovative shopper campaigns on time and on budget. Must be comfortable briefing creatives and proactively generating ideas.
Own and lead the annual trade marketing budget and monthly reporting process.
Champion the shopper perspective internally, ensuring insights inform brand and commercial decisions.

Requirements

What you’ll need

5 years’ experience in shopper marketing, with top 4 Grocery customer experience in FMCG or lifestyle brands.
Proven ability to manage agencies and deliver integrated shopper campaigns.
Strong commercial acumen and track record of driving results through execution.
Confident relationship builder, able to engage both customers and internal stakeholders.
Highly organised with strong project management skills and the ability to manage multiple priorities.
Solutions-focused, entrepreneurial, and comfortable working autonomously in a fast-paced environment.
Creative thinker with strong cultural awareness and a passion for building distinctive brands.
Experience in negotiation and insight-led questioning to uncover customer needs.

Benefits

Comp & perks

Competitive salary and discretionary bonus
Hybrid working with minimum three days in the office a week
Consideration for share options (after 1 year service)
25 days holiday a year
Subsidised public transport (Zones 1-2)
Classpass and Headspace subscriptions
Work phone
Enhanced family-friendly policies
Free tasty breakfast in the office
Regular social events with the team
Dynamic and supportive work environment
As much DASH as you can drink!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketingcampaign performance trackingbudget managementproject managementagency managementintegrated shopper campaignscustomer insight analysistrade marketing

Soft Skills

relationship buildingcommercial acumenorganisational skillssolutions-focusedentrepreneurial mindsetcreative thinkingcultural awarenessnegotiation skills