Shopper Marketing Manager
DASH Water
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Develop and execute shopper marketing plans that bring DASH campaigns to life in-store and online.
- Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful.
- Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value.
- Track campaign performance, evaluate results, and use shopper insight to optimise future activity.
- Manage and collaborate with internal creative teams and external agencies to deliver high-quality, innovative shopper campaigns on time and on budget. Must be comfortable briefing creatives and proactively generating ideas.
- Own and lead the annual trade marketing budget and monthly reporting process.
- Champion the shopper perspective internally, ensuring insights inform brand and commercial decisions.
Requirements
- 5 years’ experience in shopper marketing, with top 4 Grocery customer experience in FMCG or lifestyle brands.
- Proven ability to manage agencies and deliver integrated shopper campaigns.
- Strong commercial acumen and track record of driving results through execution.
- Confident relationship builder, able to engage both customers and internal stakeholders.
- Highly organised with strong project management skills and the ability to manage multiple priorities.
- Solutions-focused, entrepreneurial, and comfortable working autonomously in a fast-paced environment.
- Creative thinker with strong cultural awareness and a passion for building distinctive brands.
- Experience in negotiation and insight-led questioning to uncover customer needs.
Benefits
- Competitive salary and discretionary bonus
- Hybrid working with minimum three days in the office a week
- Consideration for share options (after 1 year service)
- 25 days holiday a year
- Subsidised public transport (Zones 1-2)
- Classpass and Headspace subscriptions
- Work phone
- Enhanced family-friendly policies
- Free tasty breakfast in the office
- Regular social events with the team
- Dynamic and supportive work environment
- As much DASH as you can drink!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
shopper marketingcampaign performance trackingbudget managementproject managementagency managementintegrated shopper campaignscustomer insight analysistrade marketing
Soft Skills
relationship buildingcommercial acumenorganisational skillssolutions-focusedentrepreneurial mindsetcreative thinkingcultural awarenessnegotiation skills