Dasa

Senior Marketing Analyst

Dasa

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Develop and lead the creation of creative concepts and central ideas for institutional and promotional campaigns;
  • Write copy for online and offline materials (films, key visuals (KV), OOH, social, landing pages, email marketing, branded content, posts, internal communications);
  • Participate actively in brainstorms and in building brand storytelling;
  • Collaborate with designers and art directors on the development of integrated campaigns;
  • Ensure consistency of brand tone of voice and positioning;
  • Adapt strategic messages for different audiences (B2B and B2C, when applicable);
  • Present and defend creative ideas internally and to points of contact;

Requirements

  • Strong command of headline writing and storytelling
  • Ability to turn strategic briefs into creative concepts
  • Experience with online and offline materials (digital, social, key visuals, OOH, film, landing pages)
  • Experience working in close partnership with art direction
  • Excellent writing skills and strong command of formal Portuguese
  • Preferably experience in an advertising agency
  • Preferably experience with brand campaigns (branding)
  • Experience in the healthcare / laboratory sector
  • Experience writing scripts for video and social media
Benefits
  • Meal benefits: Meal allowance / food voucher or on-site cafeteria (depending on location);
  • Health benefits: Health insurance and life insurance;
  • Professional development: Dasa University, Development and Career Cycle, Technology/PMAX Academies, and the 'Crescer' growth program within Dasa;
  • Other: Transportation voucher and performance bonus (PPR).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
headline writingstorytellingcopywritingscript writingbrand campaignsdigital marketingsocial media marketingkey visualsout-of-home advertisinglanding page development
Soft Skills
creativitycollaborationcommunicationpresentation skillsadaptabilitystrategic thinkingdefending ideasbrainstormingattention to detailconsistency in branding