Dasa

Junior Marketing Analyst – CRM

Dasa

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Junior

Tech Stack

SQL

About the role

  • Propose campaigns based on brand notes and performance - email marketing, SMS, App Push, Web Push and WhatsApp.
  • Prepare campaign briefs and manage approval of creative assets with the agency.
  • Execute communications sends using the Insider platform.
  • Monitor engagement performance (opens, clicks) and conversion performance (appointments/contacts, revenue, revenue per send, average ticket) against brand targets.

Requirements

  • Basic knowledge of CRM metrics and KPIs (OR, CTR, CTO, CV, RPE, opt-out, TKM).
  • Basic understanding of the customer lifecycle, retention strategies, upsell, cross-sell and segmentation.
  • Basic experience with campaign orchestration/automation platforms (preferably Insider).
  • Basic knowledge of Excel and PowerPoint.
  • Preferred: Experience with customer journeys, retention campaigns and monetization.
  • Experience designing and running A/B tests.
  • Experience working in agile, multidisciplinary teams.
  • Basic knowledge of HTML and SQL.
Benefits
  • Our opportunities are open to everyone who believes in transforming the future of healthcare.
  • We do not charge any fees during our hiring processes.
  • Diversity expands innovation in the workplace, and above all, we are committed to being part of the transformation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM metricsKPIcampaign orchestrationcampaign automationA/B testingHTMLSQLExcelPowerPoint
Soft Skills
customer lifecycle understandingretention strategiesupsellcross-sellsegmentationcommunicationcollaborationagile methodology