Senior Manager, Audience and Program Marketing

Darktrace

Senior Manager, Audience Marketing leading global customer marketing programs at AI-driven cybersecurity company. Driving growth through targeted programs and executing high-impact marketing strategies.

Posted 7/23/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategies, particularly in the technology sector, with a focus on driving pipeline and customer engagement through targeted programs and events. Proficient in cross-functional collaboration and project management to ensure alignment and execution of marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperiencePipeline DevelopmentEvent ManagementMarketing AutomationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Targeted Program DesignAccount-Based Marketing (ABM)Integrated Demand GenerationCybersecurity MarketingCloud Solutions Marketing

Soft Skills

Strong CommunicationProject ManagementAgility in Fast-Paced EnvironmentsStakeholder Alignment

Tools & Technologies

SalesforceMarketoHubSpotGainsight

Industry Keywords

Customer AdvocacyGo-To-Market (GTM) InitiativesCustomer JourneyMarketing FunctionsCompetitive Cybersecurity Landscape

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

We’re looking for a strategic, growth-oriented, and highly collaborative Senior Manager, Audience Marketing , to lead global customer marketing programs, events and targeted GTM initiatives which creates sourced pipeline for acquisition and expansion plays and promotes customer advocacy.
This role ensures that Darktrace’s most critical priorities land with consistent, high-impact execution across regions.
You will design, own, and execute customer programs and experiences across the journey.
Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace.
This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced generation team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments.
Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace.
Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements.
Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence.
Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities.
Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace.
Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes.
Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.

Requirements

What you’ll need

Bachelor’s degree in marketing, business management and/or communications
5+ of B2B marketing experience, with at least 3 years in technology companies.
Experience marketing cybersecurity, cloud, AI or platform solutions is a plus
Proven track record driving pipeline and influencing sales outcomes
Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action.
Experience with ABM, field marketing, events management, and integrated demand gen.
Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities.
Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates.
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners.
Handson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset.
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
Willingness to travel up to 30%.

Benefits

Comp & perks

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance
Discount Life insurance
Commuter benefits
401(k)
Employee Assistance Program