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About the role
Key responsibilities & impact- Own the day-to-day execution of Darkroom's SEO: on-page optimization, internal linking, metadata, structured data, and content updates
- Conduct keyword research and map search intent to opportunities across the Observatory, case studies, and landing pages
- Architect topic clusters, pillar pages, and refresh cycles so the Observatory compounds in authority over time, instead of running like a publishing treadmill
- Run regular technical audits and fix issues across crawlability, site speed, broken links, and schema markup
- Own Darkroom's llms.txt and AEO strategy so the brand surfaces in AI Overviews, Perplexity, ChatGPT, and emerging answer engines
- Build content briefs that pre-load search intent, entity coverage, SERP gaps, and competitor angles before a writer ever touches a draft
- Run our co-marketing backlink program with martech, measurement, and AI partners. Own the partner content calendar and make sure reciprocal commitments actually ship
- Maintain a live read on share of voice, SERP movement, and competitor content velocity across DTC and ecommerce verticals
- Track organic performance weekly across rankings, traffic, and impressions, and turn it into a strategic point of view. Surface what to double down on, what to kill, and what to test next
- Use AI tools to scale keyword clustering, on-page optimization, and reporting. Turn manual SEO tasks into repeatable workflows wherever possible
Requirements
What you’ll need- 1 to 3 years of SEO experience, agency, in-house, or freelance
- Working knowledge of Google Search Console, GA4, and at least one SEO tool (Ahrefs, Semrush, or similar)
- A real point of view on AEO and how AI search is reshaping organic strategy
- Strong written English. You'll be briefing writers and editing content, so clarity matters
- Organised and proactive. You track your own work, hit deadlines, and don't need to be reminded twice
- Genuinely curious about search. You follow algorithm updates, test hypotheses, and have opinions about what works
- A systems thinker. You'd rather build a workflow that fixes 50 issues than fix them one at a time
- Bonus points: Experience with Framer or similar CMS from an SEO implementation perspective; Familiarity with the ecommerce or DTC space; Exposure to content strategy or digital PR; Expert in using AI tools like Claude, ChatGPT, and Perplexity as part of your daily workflow, not as a novelty; A track record of personal projects, side sites, or blogs you've built and grown yourself.
Benefits
Comp & perks- Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOon-page optimizationkeyword researchtechnical auditsschema markupcontent strategybacklink programorganic performance trackingAI searchworkflow automation
Soft Skills
strong written Englishorganisedproactivecuriosity about searchsystems thinking
