Dar Labs

Marketing

• Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships and programs.
• Build and optimize funnels that convert leads into sales.
• Design and launch high performance email sequences that move prospects through awareness, consideration to purchase.
• Manage CRM tagging, segmentation, and automation.
• Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention.
• Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns.
• Moderate online community discussions.
• Manage live webinars and coordinate speakers.

Marketing Specialist

Operations

• Maintain and update website content via WordPress.
• Set up and manage email accounts, integrations, and automations.
• Troubleshoot basic tech issues across platforms (Zoom, CRM, etc.).
• Support online course setup and digital resource management.
• Manage Stripe payments, refunds, and reconciliations.
• Track expenses, invoices, and vendor payments.
• Assist with financial reporting and budget tracking.
• Coordinate contracts and vendor communications.
• Manage executive and team calendars.
• Book travel and accommodations for team and retreats.
• Track deliverable deadlines and project milestones.
• Coordinate logistics for in-person and online events.
• Ensure smooth coordination between marketing, customer success, and operations.
• Document workflows and create SOPs for recurring processes.
• Identify inefficiencies and propose improvements to systems.

Marketing Specialist

Technical Operations Lead