Growth Marketing

• Conduct deep market research to identify unmet needs, emerging trends, and white-space opportunities within healthcare waste, sustainability, and logistics sectors.
• Analyze customer feedback, competitive landscapes, and regulatory shifts to guide innovation priorities.
• Build and maintain a robust business case pipeline for potential new products and services.
• Lead early-stage product ideation, feasibility studies, and concept validation initiatives.
• Collaborate with Senior Leadership, Business Development, and Operations to define product/service requirements and ensure alignment with Daniels’ operational capabilities.
• Manage pilot programs and product trials, capturing data to inform scaling decisions.
• Partner with commercial and leadership teams to position, price, and launch new offerings effectively.
• Prepare and present new product proposals to senior leadership for approval.
• Oversee the transition from concept to commercialization, ensuring go-to-market readiness and measurable business impact.
• Serve as a bridge between strategy, sales, and operations to ensure cohesive execution of growth initiatives.
• Collaborate with Sustainability and Compliance teams to ensure new products meet environmental and regulatory standards.
• Support communication and training initiatives during product launches.

Strategic Growth Manager

Senior Manager, Enterprise Growth Marketing

AVP, Consumer Marketing – Growth

Marketing Representative

Manager, Product Growth