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About the role
Key responsibilities & impact- Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
- Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
- Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
- Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
- Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
- Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
- Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
- Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.
Requirements
What you’ll need- 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
- Language requirements: Spanish and English required, Catalan preferred
- Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
- Experience operating cross-functionally in fast-paced, matrixed organizations
- Ability to balance strategic thinking with hands-on execution
- Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
- Experience supporting or executing local events, field marketing initiatives, or customer activations
- Analytical mindset with experience using performance data to drive optimization and decision-making
- Proven ability to manage multiple priorities and influence outcomes across distributed teams
Benefits
Comp & perks- healthcare
- dental
- mental health support
- parental planning resources
- retirement savings options
- generous paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationproduct marketingfield marketingpipeline generationcustomer acquisitioncampaign planningperformance data analysisROI optimizationlocal marketing eventsmarket-specific enablement materials
Soft Skills
commercial acumenstrategic thinkinghands-on executioncommunication skillsstakeholder managementcross-functional collaborationanalytical mindsetability to manage multiple prioritiesinfluence outcomescustomer feedback integration