Senior Marketing Manager, New Vertical

Dandy

Marketing leader managing the full marketing engine for dental startup Dandy, focusing on agency directions and strategy development.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $138,188 - $167,500 per yearWebsite

About the role

Key responsibilities & impact

We're scaling a new vertical, and we're hiring our first dedicated marketing leader to own it.
You'll be responsible for building and managing the full marketing engine: directing our agency partners, owning affiliate and events strategy, and over time developing the in-house capability that reduces our dependence on outside resources entirely.
You'll operate with real autonomy and report directly to senior leadership. The job is to make sure the right things are getting done by the right people - whether that's an agency, a vendor, or eventually a team you've helped build.

Requirements

What you’ll need

6+ years of marketing experience, with omnichannel experience inclusive of refining and developing creative and content to match customer interests
A strong creative eye and the ability to direct agency-produced work with conviction - you know good creative when you see it and can articulate clearly why something isn't working
Proven ability to manage and direct external agencies and vendors - you know how to scope work, ask the right questions, and hold partners accountable to pipeline, not just deliverables
You get excited about working with product and go-to-market teams to launch new products and establish key value propositions and competitive advantages
Experience managing agencies and external vendors - you know how to ask the right questions and hold them accountable
Comfort operating in ambiguity with limited structure - you write the playbook as you go and reset expectations when the plan needs to change
Executive communication skills: you can package progress for leadership in a way that builds trust even when the numbers are off
Bias toward action, with the judgment to know when to move fast and when to slow down and build the right foundation

Benefits

Comp & perks

healthcare
dental
mental health support
parental planning resources
retirement savings options
generous paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing experienceomnichannel marketingcreative developmentcontent developmentagency managementvendor managementproduct launchgo-to-market strategyvalue proposition developmentcompetitive advantage establishment

Soft Skills

creative eyecommunication skillsaccountabilityadaptabilityexecutive communicationjudgmentbias toward actionproblem-solvingleadershipcollaboration