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Field Marketing Lead
DandyStrategic leader for planning and executing field marketing and event programs at Dandy. Driving B2B growth through impactful in-person experiences and collaboration with cross-functional teams.
About the role
Key responsibilities & impact- Plan and execute a comprehensive calendar of Dandy-hosted events, including dinners, networking events, and educational workshops to drive new customer acquisition.
- Create scalable operational frameworks for end-to-end event logistics, including pre-event marketing, guest list management, onsite execution, and post-event follow up.
- Proactively identify and negotiate high-impact sponsorships with dental associations nationwide, serving as the primary strategic lead for external relationship management.
- Own field event performance reporting, delivering data-driven insights that refine future planning and drive continuous improvement in program efficiency.
- Partner with Marketing, Sales, and Operations leadership to align on event goals and prepare onsite teams for successful customer and prospect engagement.
- Provide management and professional mentorship to a direct report, fostering individual growth and creating standardized workflows that allow the events function to scale with the company.
- Travel to events for onsite execution and support.
Requirements
What you’ll need- 3-5 years of experience in B2B event marketing
- Proven success planning and managing field marketing events
- Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
- Strong interpersonal skills with the ability to build relationships both internally and externally
- Excellent written and oral communication skills
- Overall track record of professional and academic success
- Experience with Salesforce preferred
Benefits
Comp & perks- healthcare
- dental
- mental health support
- parental planning resources
- retirement savings options
- generous paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingproject managementdata analysislogistics managementsponsorship negotiationcustomer acquisitionperformance reportingworkflow standardization
Soft Skills
organizational skillsdetail-orientedresults-driveninterpersonal skillsrelationship buildingcommunication skillsmentorship