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About the role
Key responsibilities & impact- Own and improve website-sourced pipeline and conversion rates across key funnels
- Partner with Growth, Paid, and Lifecycle teams to maximize traffic quality and conversion efficiency
- Build reporting frameworks that connect website performance to revenue outcomes
- Use analytics (GA4, behavioral tools) to identify friction points and prioritize high-impact opportunities
- Develop and scale a structured CRO and experimentation program
- Establish a data-driven roadmap grounded in user behavior and business impact
- Increase experimentation velocity and continuously improve funnel performance
- Define and execute the roadmap for global website expansion and localization
- Ensure a seamless, high-performing experience across international markets
- Evolve site architecture to support scale across regions and customer segments
- Build scalable systems for content publishing, experimentation, and page creation
- Own the strategic direction of the CMS to enable speed, flexibility, and consistency
- Manage internal resources and agency partners to execute efficiently and at high quality
- Drive continuous improvement of the website experience to increase both conversion and perceived brand quality
- Partner closely with design to evolve UI patterns, page structures, and interaction models based on performance data
- Scale and refine the component library to balance speed, consistency, and high-quality design
- Partner with internal teams and agencies to optimize content and technical infrastructure for modern search (SEO and emerging AI-driven search experiences)
Requirements
What you’ll need- 8+ years in web experience, growth, or digital product roles
- Proven ownership of website performance tied to pipeline, revenue, or conversion metrics
- Track record of building and scaling experimentation (CRO) programs
- Strong analytical skills with the ability to translate data into strategic roadmaps
- Experience partnering closely with performance marketing teams (paid media, lifecycle, demand gen)
- Experience working with developers and managing development workflows or sprints
- Experience scaling websites in high-growth environments
- An operator who can go deep in the details when needed, while building systems that drive leverage and scale
- Ability to prioritize autonomously using a hypothesis-driven, business-impact-focused approach
Benefits
Comp & perks- healthcare
- dental
- mental health support
- parental planning resources
- retirement savings options
- generous paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CROanalyticsGA4SEOexperimentationdata-driven roadmapwebsite performancecontent publishingsite architectureconversion metrics
Soft Skills
analytical skillsstrategic thinkingcollaborationprioritizationdetail-orientedleadershipcommunicationproblem-solvingadaptabilityoperational efficiency