Dandy

Brand Manager – Social & Community

Dandy

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $127,500 - $150,000 per year

About the role

  • Own and execute Dandy’s organic brand strategy across social media, PR, and community channels
  • Develop and run Dandy’s organic social presence, including content planning, content creation, publishing, and performance measurement.
  • Shape and protect Dandy’s brand reputation by monitoring conversations, responding thoughtfully, and escalating issues when needed.
  • Partner closely with Creative, Growth, Product Lifecycle Marketing, and People Ops to ensure brand alignment across initiatives.
  • Build early programs hands-on, then design scalable processes, playbooks, and frameworks to support long-term organic growth.
  • Identify opportunities to create content to tell stronger stories about Dandy’s technology, customers, people, and mission.
  • Lead the creation of original, in-the-field brand content – personally capturing and shaping moments from our labs, events, customers and internal teams, while building repeatable systems to scale brand storytelling.
  • Partner cross-functionally on high-visibility brand initiatives, including Dandy’s KOL program and podcast—shaping messaging, amplifying content across organic channels, and ensuring these programs meaningfully elevate brand perception
  • Track and report on brand health metrics, social performance, and PR impact, tying brand efforts back to business goals.
  • Manage our PR agency to drive earned media, thought leadership, and brand credibility.

Requirements

  • 5+ years of experience in brand marketing, social media, communications, or related roles
  • Proven experience owning organic social strategy for a brand, ideally in tech, B2B, DTC, or in a creative agency setting.
  • Strong understanding of PR strategy and experience managing external agencies
  • Experience building a community and evolving a brand in a regulated or complex industry (healthcare, fintech, etc.)
  • Strong collaborator and skilled communicator, with experience working cross-functionally and with external vendors.
  • Exceptional written and editorial judgment—you know how to craft a message and when *not* to say something
  • Strong pulse on where organic social and brand storytelling are headed—not just where they’ve been specifically on LinkedIn, Instagram, and Meta.
  • Hands-on content creation ability with strong aesthetic judgment; comfortable using tools like Canva, CapCut, in-platform editing tools, and AI-assisted creative tools to quickly produce polished, on-brand social content.
  • High ownership mentality: you take responsibility for outcomes, not just outputs
  • A clear point of view on brand, paired with the ability to adapt to feedback and data
  • Strong instincts for visual storytelling with excellent taste in visual design
  • Comfort operating in the weeds early on, with a clear mindset toward building scalable solutions
Benefits
  • healthcare
  • dental
  • mental health support
  • parental planning resources
  • retirement savings options
  • generous paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingorganic social strategyPR strategycontent creationcommunity buildingbrand storytellingperformance measurementvisual storytellingeditorial judgmentdata analysis
Soft Skills
collaborationcommunicationownership mentalityadaptabilitycreativityproblem-solvingstrategic thinkingattention to detailcritical thinkinginterpersonal skills