Senior Manager, Digital Content Strategy

Danaher Corporation

Senior Manager shaping Cytiva’s digital content strategy for its life-sciences website. Optimizing customer-centric content, analytics, SEO, governance, and lead generation.

Posted 8/5/2026full-timeMarlborough • Massachusetts • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies that align with brand identity and business goals, while ensuring compliance with legal standards. Proficient in analyzing content performance and applying data insights to enhance user experience and drive lead generation.

Highest-signal resume keywords

Content Strategy DevelopmentDigital Marketing InitiativesWeb Analytics ProficiencyB2B Content ManagementCross-Functional Project Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDigital MarketingWeb AnalyticsSEO Best PracticesHTMLCSSContent GovernancePerformance MetricsCustomer InsightsAgile Framework

Soft Skills

Analytical SkillsWritten CommunicationVerbal CommunicationCollaborationStakeholder Management

Tools & Technologies

CMS PlatformsWeb Analytics Tools

Industry Keywords

B2B OrganizationsBrand ConsistencyLegal ComplianceUser ExperienceLead Generation

About the role

Key responsibilities & impact

Develop content strategies aligned with brand identity, customer needs, and business goals
Ensure brand consistency and compliance with legal and regulatory standards across digital content assets and channels
Create and optimize digital content to improve user experience, drive traffic, and support lead generation
Collaborate with marketing, product, sales, UI/UX, writing, and customer service teams
Analyze content performance using web analytics tools
Apply data insights to refine strategy, improve outcomes, and inform governance best practices
Monitor industry trends, SEO best practices, and emerging technologies
Establish and evolve content governance and best practices

Requirements

What you’ll need

Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs
Proven ability to lead people, processes, and cross-functional projects
Experience continuously improving workflows and establishing best practices
Experience managing complex content initiatives from strategy through execution
Success working across international teams and highly matrixed, regulated B2B organizations
Ability to navigate multiple stakeholders, priorities, and compliance requirements
Strong analytical skills using web analytics, performance metrics, and customer insights
Excellent written and verbal communication skills
Ability to create customer-centric narratives and simplify complex concepts
Bachelor’s degree in digital marketing, Communications, or a related field required
Familiarity with CMS platforms, SEO, and basic web technologies including HTML and CSS
Familiarity with the Agile framework for project execution

Benefits

Comp & perks

Health care program
Paid time off
Comprehensive, competitive benefit programs